Shopping

Google Shopping gets top spot impression share & product diagnostics reporting

1, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG / Good To SEO

Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. The new metric, called absolute top impression share, reports how often Shopping ads and […]

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55 Percent of Buyers Prefer Shopping with Brands Over Retailers

Retail Trends, SEO BLOG / Good To SEO

More than half of all shoppers (55 percent) say they want to shop directly at the brand manufacturer rather than a retailer. That’s great if you own a manufacturing company and put your name on your products. If, however, you are a retailer, you might want to revisit your strategy to attract and retain your

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Walmart offering voice shopping via Google Assistant and Home

1, Amazon, Channel: Mobile, Google, Google: Google Assistant, Google: Google Home, SEO BLOG / Good To SEO

Google and Walmart have announced a partnership to bring Walmart voice shopping to the Google Assistant and Google Home. Free delivery will also be available through Google Express, which is changing its pricing structure. Though not discussed in either company’s blog post, the move is likely a response to Amazon voice shopping via Alexa devices.

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Using Google Home for Voice-enabled Shopping

Marketing, SEO BLOG / Good To SEO

My previous post, “10 Alexa Skills for Shopping (and Selling),” focused on Amazon’s voice assistant, Alexa, and the burgeoning number of third-party apps and APIs — “Skills” — for that technology. Amazon’s smart-speaker device, Echo, uses Alexa. Google, meanwhile, has developed its own voice assistant, Google Assistant, and its own device, Google Home. I will address Google

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Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters

Channel: SEM, Google, Google: AdWords, Search Ads, Search Ads: Product Ads, SEO BLOG / Good To SEO

Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leibner, director of paid media at Red Ventures, Wednesday, appear in a swipeable carousel that resembles the mobile price extension format, as well as filtering options. Selecting any of

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Google quality raters update, Google shopping cards & mobile-first

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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7 Strategies to boost your google shopping results [infographic]

Multichannel retail strategy, SEO BLOG / Good To SEO

How you can get more bang for your buck on Google shopping The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now spent on Google Shopping than Google Search in the USA. Download our recently updated Premium

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10 Shopping Related Alexa Skills 100x100

10 Alexa Skills for Shopping (and Selling)

Management, SEO BLOG / Good To SEO

In “The Growing Adoption of Voice Commerce,” my previous post, I addressed how Amazon’s Alexa is the leading voice-based assistant. I mentioned in the post that Amazon now offers Alexa Voice Service, an API, and the related Alexa Skills Kit, a collection of third-party APIs and tools that make it easier to create voice-driven capabilities for

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Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads

Bing Ads, Channel: SEM, Google, Google: AdWords, SEO BLOG, Stats, Stats: General, Yahoo: Gemini / Good To SEO

In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile, Bing and Yahoo recovered from Q1, and shopping ads on all engines have begun to account for still more click share among retailers. Those are among

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How to Use Google’s New Showcase Shopping Ads (First Click Free!)

SEO BLOG / Good To SEO

Google – never afraid of change – has announced plenty of changes coming to AdWords soon. To name a few examples, shopping advertisers recently got new abilities to target their shopping ads with customer match for shopping campaigns and better ways to convert their customers with the new ‘Purchase on Google’ beta. But Google upped

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