Want to attract more male shoppers to your business? Start by tossing out old stereotypes about men hating to shop. And forget most of what you assume about male shopping behavior. A recent consumer survey by First Insight reveals men are actually shopping more than women across most online and traditional retail channels. And they’re […]
What Male Customers Want — Analyzing Their Shopping Behaviors Read More »
A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. The new view and capabilities will be rolling out in the coming weeks, Microsoft Advertising announced Tuesday. Easier management. You’ll be able to sort, filter and make pivots with
Filter, sort, bulk manage product groups in Microsoft Shopping soon Read More »
As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market
New MarTech Today guide to Google Shopping, Amazon, and more Read More »
NEW YORK, Jan. 28, 2020 /PRNewswire/ — 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., is pleased to announce that its Digital Practice now carries two specializations within Google’s Partner Program. 5WPR’s award-winning digital division has been granted a Google Shopping specialization, in addition to the Google Search specialization previously held.
5WPR Digital Division Granted Google Partner Specialization for Google Shopping Read More »
By Rafael Lourenco, EVP, ClearSale. Now’s the time to make sure your store’s mobile experience and checkout are ready for the holidays. Shopify reports that more than half of all Thanksgiving 2017 e-commerce orders came from mobile devices, but cart abandonment is still higher on mobile than desktop. And CNP fraud attempts tend to increase
How Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season? Read More »
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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. January 16th, 2020January 17th, 2020 Retailers delivered what consumers wanted during the 2019 holiday season, and consumers rewarded them by opening their wallets, leading to total retail sales
Online shopping rates lift total holiday sales [Part 1] Read More »
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. January 17th, 2020January 16th, 2020 In part 1, we took a look at how consumers and retailers benefit from online sales that went beyond the Black Friday weekend,
Online shopping rates lift total holiday sales [Part 2] Read More »
Google is rolling out a new addition to search results this week which makes it easy to shop for popular products. When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases popular products from stores across the web. This new section will show up when
Google Introduces a New Shopping Section in Search Results Read More »
As we look ahead to 2020, the Shopping Ads practitioner is likely wondering what the upcoming year has in store for them. Here are four things to watch as we see the advertising platforms pick up steam with automation and creating efficiencies. Smart Shopping Campaigns (SSC) – Let’s get automated with Google We were all
4 things Shopping Ads managers need to prepare for in 2020 Read More »
It’s no secret that the holiday shopping season can have a significant impact on a business’s annual revenue. With so much dependent on driving sales during such a short window of time, marketers know they need to take a creative, multifaceted approach to the holiday shopping season. However, doing so is often easier said than
Holiday Shopping Season Priorities for Small Businesses Read More »
