For over 20 years now, shoppers have used e-commerce sites to buy stuff. Throughout that time, marketers have worked in a paradigm of intention: figure out what people are looking to buy, then make it easy for them to do that. This paradigm ignores a simple truth: People like to shop. Although buying something is […]
The Future of E-Commerce: Shopping vs. Buying Online Read More »
Earlier this year, Google teased several updates for Local campaigns. The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. Why we should care. Some 90% or so of retail sales still happen offline. From store visits
Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns Read More »
According to eMarketer, paid search ad spend will grow 22.5 percent to $13.12 billion this year, and retail will account for the largest share of search dollars at nearly one-quarter of the total U.S. search market. Two of the primary draws for that growth are Google Shopping ads and local inventory ads, as Merkle’s Q1
The Key to Unlocking Google Shopping and Local Inventory Ads Read More »
Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries. November 07th, 2019November 07th, 2019 Are the long lines and limited sales of Black Friday and Cyber Monday finally
2019 Winter Holiday Shopping | Mintel.com Read More »
![YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST]](https://www.goodtoseo.com/wp-content/uploads/2019/11/YouTube-Shopping-Ads-Bing-Link-Penalties-Influencer-Endorsements-More.png)
Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed. YouTube Placement for Shopping Ads Joy to the world! A new shopping ad
YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST] Read More »
European antitrust chief Margrethe Vestager said yesterday at a conference that Google’s efforts to drive more traffic to European comparison shopping rivals have essentially failed. This is a reversal of her previous, qualified support for the changes Google made in response to a European Commission finding in 2017 that the company had “abused its market
European antitrust chief says Google’s auction-based shopping remedy not working Read More »
Just in time for the holiday shopping season, Google is expanding the visibility of Shopping campaigns on YouTube. Showcase Shopping ads are also going more places and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads, the company announced Tuesday. New Shopping ad inventory on YouTube. Shopping ads can now
Google extends Shopping ads to more YouTube inventory Read More »
Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent. Users are increasingly turning to videos to help them decide what to buy during the holiday season, Google says, which is why it will benefit advertisers to have their shopping ads displayed on YouTube: “Video has
YouTube to Display Shopping Ads on the Home Feed and in Search Results Read More »
Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total. In order to take advantage of the greater availability, Google Ads is rolling out the following features. Multi-Country Feeds Advertisers can reach more holiday shoppers
Google Expands Shopping Ads to Over 50 New Markets, Adds New Features Read More »
Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers. According to Google’s data, mobile searches for “best deals” have grown by 90%. So it should come as no surprise that the #1 factor when consumers decide where to buy is whichever retailer has the lowest
Google Releases Study of 2019 Holiday Shopping Trends Read More »
