Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according to recent research from OpenX and The Harris Poll. The report was based on data from a survey conducted in August 2019 among 2,000 adults in the United States who reported plans to shop this […]
2019 Holiday Season Shopping Trends Read More »
Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases. Cart data goes buying tracking sales for products featured in an ad. An ad click on a product may lead to sales of other products, so cart data allows advertisers to see any items purchased after ads are
Google Ads Brings New Sets of Data to Shopping Campaigns Read More »
BrightEdge released the updated 2017 BrightEdge Holiday Shopping Report in December 2017, revealing three key trends. First, holiday shopping is happening sooner, with browsing traffic spikes on the Sunday before Thanksgiving. Secondly, consumers are more comfortable making purchases on their mobile phone or tablet. Lastly, mobile Black Friday transaction volume surpasses mobile Cyber Monday, increasing
BrightEdge Research Release: 2017 Holiday Shopping Report Read More »
The onslaught of holiday shopping surveys has begun. And consultancy Deloitte is out of the gate early with its 2019 holiday retail survey. Keep in mind that consumer surveys are aspirational and don’t always align with real-world behavior. Still, they reflect consumer intent and are worth paying attention to as a directional indicator of important
Holiday shopping to ‘peak’ early, be more mobile and less social – survey Read More »
E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which products are driving profitable cart transactions. Why we should care. We are just over a month out from the holiday shopping surge that
Google Ads now showing cart metrics for Shopping campaigns Read More »
NEW YORK–(BUSINESS WIRE)–Oct 16, 2019– Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, today announced the launch of Bluecore Site™. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership
Recently, Google made an announcement that should prove immensely impactful for online retailers who sell to shoppers in the US: You can now include user-generated images in the Google Shopping reviews submitted by your happy customers. For now, prospects will only see your customers’ photos when browsing on mobile. In the coming months, however, Google
User-Generated Images Come to Google Shopping Reviews Read More »
NEW YORK–(BUSINESS WIRE)–Oct 16, 2019– Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, today announced the launch of Bluecore Site™. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
New Facebook and Instagram Shopping Ads : Social Media Examiner Read More »
Since 2011, WordStream’s award-winning Google Ads Performance Grader has been helping time-crunched business owners and digital marketers figure out how to most efficiently optimize their paid search campaigns. Used by hundreds of thousands of advertisers to analyze over $3 billion in aggregate spend, the Grader is a free, fast, and effective tool. But something’s been
Looking for Google Shopping Help? Try WordStream’s NEW Google Ads Grader Read More »
