Shopping

Location targeting available in Google Smart Shopping campaigns

SEO BLOG /

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on the sidelines. Until very recently, advertisers could not control location targeting. What changed. Smart Shopping campaigns used to […]

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With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

SEO BLOG /

Click traffic from the Google search partner network took two major blows in early 2019. The first was Yahoo’s move to begin showing only Microsoft Ads-powered sponsored listings following a more than a three-year stint in which some of Yahoo’s listings were powered by Google. The second was Google’s update to bring ads featured in

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Gift-giving shopping behavior from religious holidays to relationships and beyond

SEO BLOG /

Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure.  As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure.  Microsoft Advertising (my

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Google’s new take on Shopping goes live in U.S.

SEO BLOG /

Google’s new personalized shopping “destination” is now live in the U.S., the company announced Thursday. As we reported when Google first teased the U.S. release of the revamped Google Shopping experience in May, Google is bringing personalized Shopping, local inventory and better checkout to Shopping. The experience first debuted in France earlier this year. Buy

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Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets

SEO BLOG /

In August, Google Ads announced that it would be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder along with updated error codes that will be returned for API and scripts users. Campaign migration. Starting October 7, Search and Shopping campaigns and

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UK Retailers Unready for Holiday Shopping Rush Traffic, Even With Mobile Payments

SEO BLOG /

September 23, 2019         By: Steven Anderson It’s known by several names. Commonly in the US, it’s the “Christmas / holiday shopping season,” or for the snarkier, the “Christmahanakwanza Spend Phase.” In the UK, it’s called the “Golden Quarter” for surprisingly clear reasons. Whatever you call it, a new report from Marketingsignals.com sent our way

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Column: Amazon Care may be to healthcare what Amazon Prime is to shopping

Technology NEWS /

When Amazon joined Berkshire Hathaway and JPMorgan Chase last year in establishing a joint venture aimed at overhauling the U.S. healthcare system, people could only guess as to what the three corporate behemoths had in mind. The picture is now clearer, or at least it seems to be. While the joint venture, dubbed Haven, remains

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