It’s likely that your SEO goal used to be to reach the top ranking in the SERPs for as many pieces of content as possible. When Google introduced position zero, it’s probable that reaching rank zero became your new goal. (Position zero is the snippet of information that appears above the first result in some […]
Four Reasons Why ‘Position Zero’ Shouldn’t Be Your Main SEO Goal Read More »
Welcome to the clickbait debate. Credited to Jay Geiger, who first wrote about it in 2006, the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web
Shouldn’t Every Piece of Content Be Clickbait? Read More »
Black Friday and Cyber Monday is just around the corner, and consumers are looking forward to lining up for hours in front of a Walmart to save a dollar or two on 100 rolls of toilet paper. In this video, I explain a better way to take advantage of Black Friday and Cyber Monday. Click
Why You Shouldn’t Buy Anything On Black Friday And Cyber Monday Read More »
In a recent discussion on the state of small business, White House National Economic Council Director Larry Kudlow insisted the impact of the current trade war between the U.S. and China on small businesses would be minor. Kudlow went as far as to say the economic growth would remain strong. Kudlow and Bluemercury Co-founder and CEO
Small Businesses Shouldn’t Be Impacted by Tariff Battle says White House Read More »
Tim Berners-Lee, the creator of the web, launches Contract for the Web that encourages companies to agree to let individuals own and control their data and importantly to allow mobility of data. Berners-Lee slammed social media saying that we have passed the “tipping point” and that “silos shouldn’t dominate your life.” The Contract for the
FirmBee / Pixabay Hiring freelancers is one of the ways I’m able to stay productive in my business. I recognize that I’m not an expert on all things. I have a designer designing a book I’m publishing, an editor editing the contents of my book, and a virtual assistant who handles social media and other
Why You Shouldn’t Penny Pinch When Hiring Freelancers Read More »
You’ve seen it for yourself. These days, there are a gazillion different ways to broadcast your thoughts online. Blogging, podcasting, YouTube, Instagram, Snapchat — the options are overwhelming. Are you supposed to do all of them? If not, which ones are most important? What if you are talented in one medium and terrible in another?
Why You Shouldn’t Start a Podcast or YouTube Channel (Seriously) • Smart Blogger Read More »
It never hurts to be prepared is a saying whispered by blog writers named Delilah and paranoid doomsday bunker-builders, but when it comes to how you manage your inventory, getting overzealous with your preparation can lead to some destructive results. Buying more inventory than you need may seem like a good idea (because it never
Why QSRs Shouldn’t Overstock Read More »
Have you ever really wanted to know the search engine optimization services you shouldn’t be outsourcing when doing clients’ work? Keep in mind: This is not your regular “how to outsource or how not to outsource this or that SEO services” kind of post. For instance, if you find this post telling you content creation
21 Marketing Experts Share the 6 SEO Services You Shouldn’t Outsource Read More »
Many websites now offer free background checks. At no cost at all, they promise to check public records, criminal records, court records, and so on. Two popular websites which offer free checks are freebackgroundchecks.org and background checks.org. On these two websites, anyone can conduct a background check on another person in a matter of minutes
Why You Shouldn’t Rely on Free Background Checks. Read More »
