Next week at CRM Evolution, the annual event put on by the editors of CRM magazine that invites many of the leading thought leaders to present on important topics and trends shaping the industry, digital transformation will be a very hot topic. And as a co-chair for the conference, I was extremely happy when Ginger […]
Digital Transformation Hype Shouldn’t Make You Feel Late to the Party Read More »
By Bruce Hakutizwi There’s no doubt that buying into the right franchise at the right time can be a fantastic business opportunity for numerous reasons: Proven, duplicatable systems make startup and growth easy and scalable Established branding and national marketing support enhance your own marketing efforts Support from a parent company and community of fellow
8 Warning Signs You Shouldn’t Buy a Franchise Read More »
This time next year, your business will rank No. 1 in search results! – Every SEO company ever. Why do they all sound the same? Because it’s these magic words that attract new clients. Small-to-medium-sized businesses (and even big players) rarely understand what SEO really implies; what they know are merely statistical results they are
4 Obsolete SEO Tactics That You Shouldn’t Be Using If You Want To Rank Read More »
You have successfully made an official Twitter account… what’s next? You need to grow your followers. Twitter is one of the many social media platforms that allow businesses to market and advertise itself without the use of additional manpower or expensive resources. The concept around Twitter is that you tweet with a limited character count
12 Mistakes You Shouldn’t Make on Twitter If You Want More Followers Read More »
OMG! It’s the Facebook apocalypse! Where’s Daryl with his crossbow? Is Carl really dying? (Wait, that’s a different apocalypse.) Unless you’ve been hiding under a #rock, you know that Facebook essentially announced that it was going back to being a social network, prioritizing posts from friends and family in the newsfeed. Why? Because marketers ruin
Why You Shouldn’t Freak Out About Facebook’s Algorithm Change Read More »
You’ve probably participated in or even organized a Super Bowl office pool for years and thought nothing of it. These fun little betting games are a way for even the novice fan to gain a rooting interest in the game. For the most part, these pools can be harmless fun. There’s just one big thing
Your Super Bowl Office Pool Really Shouldn’t Involve Money In Any Form, Expert Says Read More »
Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities and threats. There is also the joy of learning
20 Reasons Why You Shouldn’t Use Social Media Read More »
You’re running campaigns as usual. Good ones, campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What gives? It’s important to note that you’re (probably) not
Rising CPMs During the Holidays? Here’s Why You Shouldn’t Panic Read More »
Posted by randfish You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of
There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form
Why Marketers Shouldn’t Shy Away From Long-Form Content Read More »
