Roy Moore, who is a U.S. Senate candidate for Alabama, said that a practicing Muslim should not be allowed to serve in Congress by reason of his faith. Moore, who is currently facing allegations of sexual misconduct, wrote in 2006 that newly-elected Representative Keith Ellison, a Muslim, should be prohibited from taking the oath of […]
In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers believed a brand would stick in the consciousness of the audience, eventually driving them to take action, such as a purchase, and ideally become a lifetime customer or subscriber. As advertising capabilities evolved, marketing
The subtle ways advertisers target audiences — and why they shouldn’t Read More »
In 2011, Google launched Google+, thus replacing the short-lived Google Buzz and marking Google’s fourth dip into the social media industry. Tech Crunch declared, “It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part.” What was that hard part? In my everyday use as a social media user, I
Why You Shouldn’t Ignore Google+ In Your Marketing Efforts Read More »
Are you struggling to grow your Facebook Page following? Are you losing fans just as fast as you’re gaining them? ABC Social Solutions share eight things you shouldn’t do on Facebook in this infographic. I’ve summarised the key points below: Don’t spam Don’t over post Don’t under post Don’t be selfish Don’t be shy Don’t lose
8 Things You Shouldn’t Do On Facebook [Infographic] Read More »
For many years, the big buzzword in marketing was SEO. That’s what everybody focused on. Everybody wanted to be found on Google. It’s not like SEO is dead. There are still heaps of advantages to ranking well on Google. My issue is that some people still talk about the invention of SEO like it was the
5 Reasons Why Your Business Shouldn’t Just Focus On SEO Read More »
Are you struggling to build followers on Twitter? Are you losing followers just as fast as you’re gaining them? We share 6 things you shouldn’t do on Twitter in this new infographic. I’ve summarised the key points below: Don’t tweet only twice a month Don’t tweet every second of the day Don’t leave your fans hanging
6 Things You Shouldn’t Do on Twitter [Infographic] Read More »
geralt / Pixabay When you’re desperate to find a new job, it can be tempting to throw your hat into the ring for any job that you have the slightest interest in or potential of landing – even if it’s not the best fit. The quickest way to do this is to create a catch-all
Why Your Resume Shouldn’t Be ‘One-Size-Fits-All’ Read More »
Are you looking for ways to improve your email marketing strategy? Want to know the common items that can adversely affect the success of your campaigns? Citipost Mail share ten things to leave out of your emails in the infographic below. First on their list is using too many words – you have 8 seconds
10 Things You Shouldn’t Include in Your Email Marketing Campaigns [Infographic] Read More »
No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things: Where do consumers look for products online? How do users behave differently
Why you shouldn’t put too many eggs in one shopping basket Read More »
Over the last few weeks it has been widely reported that Procter & Gamble, who control one of the largest marketing budgets in the world, have shaved $2bn from their digital advertising, a reduction of around 20%. When you have pockets as deep as P&G and you make a bold move, people rightly listen. Does
Why You Shouldn’t Follow P&G’s Lead Read More »
