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Nine issues we always see on site audits and tips to tackle them

Nine site audit issues we always see and tips to tackle them Search Engine Watch

SEO BLOG /

After carrying out thousands of site audit activities across varying industries and site sizes, there are some stand out issues that are repeated over and over again. Certain CMS platforms have their downfalls and cause the same technical issues repeatedly but most of the time these issues are caused by the sites being managed by […]

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Most site content (69%) not seen by customers and prospects, study finds

SEO BLOG /

A new benchmarking report (registration req’d) from Contentsquare contains a number of valuable metrics and datapoints, and one that is especially striking. On average, the report finds, 69% of all web content is not seen by consumers. The report is based on an analysis of “12 months of Contentsquare data from 400 global websites in

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Four essential ecommerce site optimizations that drive sales Search Engine Watch

SEO BLOG /

The whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool to use in which area of your ecommerce site that’s key to the customer journey? What’s better for a particular campaign? In this article, we

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A 10-Step Process for Understanding Site Performance & Automating Speed Testing

SEO BLOG /

It’s no secret that site speed is important for SEO. Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience for users from the second they land on your site. A slow website and poor performance will impact user experience and accessibility, as well as

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Google: Only Worry About Sitemaps if Your Site Meets This Criteria

SEO BLOG /

Google’s Daniel Waisberg stated in a new video that sites don’t necessarily need sitemaps unless they fall into one of three categories. This information was provided in the latest episode of Google’s Search Console Training series on YouTube. The video focuses on the basics of how to use the sitemaps report in Search Console. To

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SEO Keywords: 5 Ways to Make Your Site Stand Out

SEO BLOG /

Keyword research involves discovering terms and phrases that customers use in search engines with the end goal of optimizing content around those keywords. Keyword research influences search engine optimization, including consumer outreach and on-site SEO. Consequently, keyword research is typically the first step in any effective SEO campaign. Keyword research can reveal the thoughts and

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Google Lets Site Owners Test & Preview How-To Markup on Smart Displays

SEO BLOG /

Google’s Rich Results Test now lets users test how their HowTo markup is rendered by Google Home and smart displays. HowTo markup is a special type of structured data that site owners can use for articles that contain step-by-step instructions. Properly marked up how-to pages are eligible to appear as a rich result in Google

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