One of the most common technical SEO issues I come across is the inadvertent indexing of development servers, staging sites, production servers, or whatever other name you use. There are a number of reasons this happens, ranging from people thinking no one would ever link to these areas to technical misunderstandings. These parts of the […]
How to keep your staging or development site out of the index Read More »
Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in
A site migration SEO checklist: Don’t lose traffic Read More »
“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently, most brands are focused on competitors’ threats, when they should first be looking at the threats in their own sites and apps. The upcoming General Data Protection Regulation (GDPR), he added, will
Most of what happens on your web site is not controlled by you Read More »
You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to
Can you guess the universal language that websites use to interact with search engines? No? The answer should be obvious. It’s Schema.org Markup! Schema.org is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex. It’s one of the latest evolutions in the world of SEO. It takes the form of code
The Secret Code You Need For Your Site to Rank on the First Page Read More »
Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing the Facebook Creators app in June, the iOS version is rolling out globally on Thursday to all Pages and individual accounts, though the Android version won’t be available until sometime “in the coming months,” according
Facebook officially launches mobile app, educational site for video creators Read More »
Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of
Why choose video to promote your small business? Because a whopping 98 percent of users say they have watched an explainer video to learn more about a product or service, according to a 2016 video marketing survey by Wyzowl. Of these, 74 percent said they subsequently bought it. A new infographic by Filmora Wondersahare provides
The Right and Wrong Kind of Video for Each Social Media Site (INFOGRAPHIC) Read More »
Time is the most sought after resource on the web, short of an actual sale. But why? Time is a proxy that’s representative of attention. If users spend more time on your site, they’re paying you more attention. Right? Well, not so fast. In this post, I’ll break down how time on site is calculated
Turning Time on Site from a Vanity Metric to an Actionable One Read More »
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BlueHost Review – Is It Any Good? Site Beginner’s Honest Opinion 2017 Read More »
