Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking […]
So you built an ecommerce site and think it’s now ready. But is it really good to go live? Several businesses have ecommerce websites these days, but not all succeed in increasing their page views and maximizing conversions. To launch a successful ecommerce site, you must know which mistakes you should avoid. Discount coupon company
19 Mistakes to Avoid on Your Ecommerce Site Before It Goes Live (INFOGRAPHIC) Read More »
A visual checklist to the essential features of an ecommerce site to ensure success Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers. There is already a well-established set of standards regarding the features of an ecommerce site. But a beautiful site
72 essential features of an ecommerce site [infographic] Read More »
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark
Measuring mobile site speed with Google Lighthouse • Yoast Read More »
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Chart of the Day: How does your site compare to these benchmarks? Website performance, as perceived by the download speed for pages by users, has become more important with the increased adoption of smartphones which typically have lower bandwidth connections than desktops. This research from Google on the impact of page load time shows why speed
Google site speed benchmarks | Smart Insights Read More »
Everything you need to know to manage affiliates Affiliate marketing is a recent development in marketing methods. One party (the affiliate) brings customers to a second party (the retailer or merchant) and gets rewarded for each customer. As opposed to referral marketing, the incentives in affiliate marketing are purely financial. Download Premium Resource – Affiliate
An ecommerce site owner’s guide to affiliate marketing Read More »
Tumisu / Pixabay E-commerce sales are expected to top $4 trillion by 2020, according to an eMarketer report. Furthermore, statistics show that 71% of consumers shop online. Whether it’s for convenience, lower prices, a bigger selection, or a combination thereof, most consumers prefer to buy online. Entrepreneurs can take advantage of this trend by launching
Important Things to Consider When Planning an E-Commerce Site Read More »
October 26, 2017 AdWords introduced their new site-wide tagging this month. Like Bing’s Universal Event Tracking, the new AdWords site-wide tagging uses one tag on the entire site with additional event snippets to track conversion actions. The global site tag (gtag.js) will also be used for Google Analytics in the future. There will no longer
AdWords Global Site Tag Implementation Guide Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-tools-and-downloads”, ( $(this).attr(‘href’) ) ); }); } } }); }); With all the hard work that you put into building your website, do you know the one thing that can
6 WordPress Plugins That Will Speed up Your Site Read More »
