It’s time to talk about your website relaunch—and the crucial misstep too many marketers make. Marketing teams feel the pressure every year to deliver a better website than the year before—from UX best-practices, to appealing design, to customer-centric content that converts. Too often, though, marketing leaders develop an entire plan for a website and get […]
Improve Your New Website’s Conversion Rate With Site Search Read More »
Early Monday morning, Romper, a website for millennial mothers owned by Bustle Digital Group, published the first of many pieces covering the Las Vegas shooting that took place Sunday night. The article’s title—“More Than 50 People Have Died In Las Vegas. Here Are Their Names”—promised more information than any news outlet had released at the
Site sparks uproar on social media with Vegas massacre headline Read More »
Just a few years ago, internet marketing was focused on how to get more traffic to your website. If you had a conversion rate of 2% and 10,000 visitors a month, you’d end up with 200 conversions. But, if you doubled that traffic, you’d end up with 400 conversions. The more traffic, the more customers,
Site Optimization vs. Traffic Optimization Read More »
This is a post by ProBlogger SEO expert Jim Stewart While WordPress is a relatively secure platform, it can still be hacked. In fact, out of the 11,000 hacked websites Securi analyzed in 2016, 75 percent of them were running WordPress. If your WordPress site has been hacked, fear not. By following these tips you
9 Tips for Recovering Your Google Rankings After a Site Hack Read More »
In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without proper disclosure that these mattress brands paid sales commissions to the sites. The schemes, in Casper’s view, amounted to false advertising and deceptive practices because the sites promoted their reviews as unbiased but did
Casper went to war with a popular mattress reviews site — then financed its takeover Read More »
We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up.
How to clean up your site structure • Yoast Read More »
Your website is the foundation for all of your online marketing efforts. But just having a website is not enough. You must optimize your website so that the search engines have a better understanding of your content and value proposition. WordPress is currently the most popular CMS (Content Management System) in the world, with more
Optimizing Your WordPress Site For Search Read More »
When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be
How to properly delete a page from your site • Yoast Read More »
Configure 301 redirects on the old mobile URLs to point to the responsive versions (the new pages). These redirects need to be done on a per-URL basis, individually from each mobile URLs to the responsive URLs. Remove any mobile-URL specific configuration your site might have, such as conditional redirects or a vary HTTP header. As
How to move from m-dot URLs to responsive site Read More »
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that found
What may be slowing your site down (and how to fix it) Read More »
