PHOTO: Jason Leung While everyone is mostly focused on regular snippets in search engine result pages, you can be developing a smart image SEO strategy. If you’re having a hard time outranking your competitors, smart image SEO is a clever way to outflank them. Search engines know what types of content to return for each […]
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SEO culture is changing, and not just because of Google’s shifting algorithms. Digital teams and SEO experts are no longer comprised strictly of data nerds and left-brainers, but include writers and journalists, sociologists, and anyone with a vested interest in better understanding how people search the web. As SEO culture shifts, it’s also high time
Why Smart SEO Happens Before Content Creation Even Begins Read More »
According to Canalys, global smart speaker usage is forecast to grow 82.4% in 2019, rising from 114 million units in 2018 to 207.9 million this year. In the UK, specifically, the number of smart speaker users is predicted to grow 31.6% to 12.6 million also in 2019. So, as user adoption increases – mainly of
Are smart speakers making audio advertising more enticing? – Econsultancy Read More »
It’s the eve of a major international trade show, and you’re setting up your drip campaigns to message all the new leads you’re going to collect before the night’s over. You know you want to schedule the first follow-up email three days from now, but at what time? Staring blankly at the time field, you
Act-On’s Adaptive Sending Vs. HubSpot’s Smart Sending Read More »
Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of the signature swoosh, creation of the slogan “Just Do It” and endorsement from legends including Michael Jordan, the company has risen to a
Learn how to target adjacent markets with smart risk-taking Read More »
Unique, innovative, new, compelling, original — all too often, marketers and creatives are told to approach content creation through the confines of these platitudes. Although your brand can aspire to be these things, pursuing those ideas with every piece of content may mean that you’re not getting the most out of the once-new-and-compelling content you’ve
In with the old: Smart ways to repurpose your content for maximum impact Read More »
The last time we looked at AdsBridge toward the end of 2016, we were reminded of how the cloud-based affiliate software could maximize your earnings as an Internet marketer. From building effective landing pages that actually convert to tracking the traffic you send, AdsBridge let you “get ahead of your competitors” and “succeed in business.”
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According to analyst firm Canalys, global smart speaker shipments grew 131% year over year. China is now the fastest-growing smart speaker market in the world, overtaking the U.S. in the first quarter of 2019. Smartphone growth by comparison, declined by 18% in the North American market. Amazon grows its overall lead, China accelerates. Amazon remained
Smart speakers, smartphone shipments heading in opposite directions Read More »
Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers grouped these keywords into reports that reflected total account performance. This tends to overinflate the value of paid search campaigns since most
Be smart, advertisers. Here’s how to approach rising Google brand CPC Read More »
Smart Bidding is good. It’s really good, in fact. If you aren’t already using it, you really should be. If you are using it, you’re probably still trying to figure out how best to do it. I certainly am. During the past 12 months since my last post about Smart Bidding, my team has been
Smart Bidding in Google Ads: An Up-to-Date Guide Read More »
