Why Podcasting Is A Smart Marketing Strategy For Businesses Today
Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap? That’s right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives. Why? Because research suggested that women wanted to […]
Why Podcasting Is A Smart Marketing Strategy For Businesses Today Read More »