We’ve taken a look at some of the biggest Christmas advert offerings this year to see which hit the mark and which were a big miss Once again, the battle for the title of best Christmas advert has been raging among retailers. With spending on festive campaigns during the last quarter of the year expected […]
From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you always have the best up-to-date information, advice and best practice tips to follow. In fact,
What are SMART goals? SMART goals are Specific, Measurable, Attainable, Realistic, and Time-bound. Building SMART goals, and measuring progress towards them quarter over quarter, helps marketers of all kinds support professional growth and development, while improving brand performance. The process helps you laser focus, prioritize, boil it down to the one strategy, if you had
Are you searching for ways to make your business webpage standout from the rest of the market? Search Engine optimization is one of the ways that you can use to make your webpage or blog friendly to search engines. If your business operates within a given area, then all your marketing efforts should be geared
Why Local Search Engine Optimization is Smart for Businesses Read More »
O2 experienced a major network issue, the UK government has published a selection of Facebook’s internal documents and Iceland’s banned Christmas advert has been named ‘most powerful’ of the festive offerings While the news has been fairly slow this week in the digital and marketing worlds, Facebook’s ongoing struggles following the Cambridge Analytica scandal are continuing.
Webmasters build links for two reasons: to drive traffic and to influence search engine placement. Neither option is as cut and dry as I’ve stated here but when it gets down to it, that’s why webmasters deliberately build links. If you’re building links to support ongoing SEO efforts, there are a handful of key tips to
Content Usefulness Freshness An excellent read with strategies to implement immediately. The perfect book for non-technie small business owners or entrepreneurs who want to get SEO smart in a DIY fashion so they can do it themselves. I’ll bet you want more traffic to your website. I know I do. Because more of the right
Become Search Engine Smart By Reading “SEO Like I’m 5” Read More »
Disney is moving it’s digital brands to Google Ads, Facebook is testing ‘Today In’, Uber receives data breach fine, Australia’s SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements The last week has seen some interesting announcements, not least the fact that Disney will now be using Google Ads as
What might search be like in 20 years’ time? This was the question I was called upon to contemplate for a recent Google Performance Firestarters event, ‘Twenty years on: The present and future of search’. Together with three other speakers, I was invited to give a presentation about the possibilities for the future of search,
The future of visual search: smart glasses, AR and retail opportunity Read More »
Amazon’s recent data breach, Taco Bell’s fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers The last week has seen some positive changes across social media platforms, aimed at making the shopping journey simpler as more people head to social for purchase
