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14 Smart Holiday Marketing Strategies for Service-Based Businesses

Small Business Advice /

The holiday season is fast approaching, as is the opportunity to significantly increase your revenue before year-end. Product-based businesses often enjoy a boost in sales as consumers look for physical holiday gifts, but service businesses can take advantage of this time of year with the right marketing strategies. To find out how, we asked Young Entrepreneur Council members the following question: “As the holidays near, what is the […]

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Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

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Google releases Target Impression Share, its latest Smart Bidding strategy

SEO BLOG /

If you’re looking to maximize reach for your paid search campaigns, Google Ads has just released a new Smart Bidding strategy called target impression share. What is it? Target impression share is designed to maximize, well, your share of search ad impressions against the competition. Or, as Google puts it, “show in a certain percentage

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(1) Smart Cash App

SEO TOOLS /

Product Name: (1) Smart Cash App Click here to get (1) Smart Cash App at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. (1) Smart Cash App is backed with a 60 Day No Questions Asked Money Back Guarantee.

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Analyst: Amazon Echo owns 75 percent of global smart speaker market

Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing, Google: Google Home, Google: Mobile, Mobile Marketing, Statistics: Market Share, Statistics: Popularity & Usage /

Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.”

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Marketing Day: Facebook Portal, email personalization, smart speaker report

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

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Report: As Facebook portal goes on sale, smart speaker growth is slowing

Amazon, Amazon: Amazon Echo, Apple: Siri, Facebook: Mobile, Google, Google: Google Home, Mobile Marketing /

Perhaps the novelty is fading. Smart speaker growth had been on a tear, but Consumer Intelligence Research Partners (CIRP) now reports that growth is leveling off. Now 53 million devices. The firm’s latest survey and analysis argues there were 53 million smart speakers in US homes at the end of September. That’s up from 50 million in

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Company News /

 Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on

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