What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t tell us much about the motivations for the behaviour. This new research study considers different […]
Consumer search behaviour research | Smart Insights Read More »
4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for a small business like
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Cleaning brand Clorox is using data collected from internet-connected thermometers sold by a company called Kinsa to target its products, which include disinfecting wipes, to consumers who live in areas where there are increases in fevers. According to Inder Singh, Kinsa’s founder and CEO, “We take data from our users, we aggregate it, we do
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If you’ve read our blog before or watched our WordStream Weekly videos, you know we’ve talked a ton about shopping functionality in the past six months or so. But whether it’s Instagram dropping shopping in Instagram Stories or Google releasing shoppable image ads, no shopping-related announcement has quite matched the buzz Google generated this summer when it introduced Smart
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We all know that search engines reward sites with valuable content that most effectively answers searchers’ questions. But that doesn’t always mean you have to create NEW content. Here are three ways you can boost your website’s search visibility by working with the content that’s already there. 1. Content specialisation Websites that are very strongly
Let’s begin with a simple fact: Anyone can start a blog, but not anyone can start a blog other people want to read. In the throes of self-pity, you might be tempted to believe it’s because of the fickleness of human nature, a lack of influential connections, or perhaps the realization of how difficult building
The Data-Driven Guide to Choosing Blog Topics • Smart Blogger Read More »
In our Yoast SEO Premium 9.0 release, we added great functionality that will help you write SEO-friendly texts. We’ve been working on it for some time now, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our premium SEO analysis. But why do YOU need this? Will
As smart as Google • Yoast Read More »
Xerox Corp (NYSE: XRX), a global provider of print and digital document solutions like multi-function printers, and document technologies and services announced recently it has introduced what it says is a new generation of business transforming apps to its App Gallery. The Xerox App Gallery, which allows direct access to apps for your Xerox machines
Xerox Makes Major Push for Small Business by Updating App Gallery for Smart Devices Read More »
By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement
An introduction to neuromarketing | Smart Insights Read More »
Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content
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