The Internet of Things (IoT) promises a world in which the most ordinary items in our homes will be able to predict our needs, adapt to our tastes and market to us in new and intelligent ways. But how much of a distant future is this world? Could it be closer than we realise? Samsung certainly […]
Samsung’s Home Marketing Director on the future of smart homes & IoT Read More »
7 Fixes for Common Personalization Pitfalls Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need. However, with so many tools and features out there it can be tricky to
Ecommerce Personalization Pitfalls | Smart Insights Read More »
At the recent Salesforce Dreamforce conference, Salesforce announced Einstein Plus, a visually improved no-code version of their artificial intelligence platform. Prior to announcing this new product release, Ketan Karhanis, SVP & GM of Salesforce Analytics discussed why AI insights are potentially transformative to businesses who have the guts to trust them. Ketan Karhanis, SVP &
You Need Smart Analytics that Drive Better Actions Read More »
Demand generation should be a core component of a Blue Ocean Strategy – instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical component of the ‘new’ marketing- a catch-all term for the kind digital marketing which relies on inbound techniques and new platforms, all underpinned by the ‘Blue
Google announced Tuesday that auctions on search partner sites may use Smart Bidding instead of smart pricing when an advertiser has conversion tracking set up. Why you should care Google says Smart Bidding can offer better performance because it takes into account more contextual signals “to optimize bids for each and every auction.” Smart pricing,
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SearchCap: Google Smart Bidding, SEO content style guides & Google’s 20th anniversary Read More »
Chart of the Day: Strategies and practical factors that support growth of a business – new research The Ansoff matrix growth drivers The Ansoff matrix model is a classic marketing model featured in our free top marketing models guide. Although developed in the 1960s, Ansoff is still useful for considering, at a top level, the strategic
Could Facebook be set to play an even bigger part in our everyday lives? Reports suggest that a new Facebook home speaker is coming soon. Source link
Facebook Looks Set to Launch its Smart Speaker, Called 'Portal', Next Week Read More »
Five common product branding myths Branding is one of the aspects of running a business that people just can’t seem to get right. Here are a few nuggets of information that are not facts, but product branding myths. There is a lot of information out there on the subject, but most of it is sadly
By Joyce Russell It is no secret that we are experiencing a candidate-driven market. With the U.S. unemployment rate continuing to hover around 4% and many U.S. businesses feeling more optimistic and ready to hire than in recent times, both active and passive job seekers are being presented with more opportunities to engage with companies.
3 Smart Strategies for Hiring Employees in a Candidate-Driven Market Read More »
