There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when traveling for leisure. Why? It’s often more affordable, feels less sterile, and can offer unique touches that make […]
10 Smart Hotel Marketing Strategies to Increase Bookings Read More »
You’ve seen it for yourself. These days, there are a gazillion different ways to broadcast your thoughts online. Blogging, podcasting, YouTube, Instagram, Snapchat — the options are overwhelming. Are you supposed to do all of them? If not, which ones are most important? What if you are talented in one medium and terrible in another?
Why You Shouldn’t Start a Podcast or YouTube Channel (Seriously) • Smart Blogger Read More »
The future is filled with content. Content marketers will have to deal with more content because content will continue to be the heart and soul of marketing. There is no way around that. If you are wondering why it’s probably because content marketing is estimated to become a $300 billion industry by 2019. And at
9 Smart Ways You Can Reduce Your Content Marketing Budget Read More »
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Using The Ansoff Matrix to identify growth opportunities What is the Ansoff Matrix? This model is essential for strategic marketing planning where it can be applied to look at opportunities to grow revenue for a business through developing new products and services or “tapping into” new markets. So it’s sometimes known as the ‘Product-Market Matrix’
The Ansoff Model | Smart Insights Read More »
Marketers, by their nature, are constantly looking for ways to improve everything they do. Marketers are constantly reading industry publications, participating in events, and always on the hunt for the latest technological innovations. Sales enablement solutions are one of the areas we can see marketers’ hunger for constant improvements shine through. However, not all sales
4 Ways Smart Sales Enablement Solutions Change Marketers Lives Read More »
Improve your Landing page optimisation with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices
Landing page optimisation | Smart Insights Read More »
Out of more than 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show, according to Canalys. That’s partly because the device fails to live up to the promise of a “smart speaker with a screen.” With the Echo Show as a reference point, the recently launched Lenovo Smart Display with Google
Report says Google to launch own smart display in time for holidays Read More »
Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a 41
Who’s really winning the smart speaker market, Amazon or Google? Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Google gains smart speaker share, Pinterest attracts 50M shoppers & more Read More »
