Consistent with earlier data, Strategy Analytics reported that Google is gaining global share in the smart speaker market. It’s also reporting that the Chinese market is starting to be dominated by local brands, which is likely to continue. The company said in a press release that while Amazon continues to lead the market, its global […]
Report: Google continues to gain global smart speaker share Read More »
Nowadays, everyone can create an economic model, launch a website and start to sell all over the world. Thanks to WiFi, Australian people can connect with French people instantly. Emails, phones and social networks make it easier to be interconnected, everywhere, 24/7, 365 days a year. When entrepreneurs, CEOs, and decision makers decide to leverage
How to Find Business in a New Country With Smart Digital Marketing Read More »
In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. A smaller study of over 500 search, content, and digital marketers by BrightEdge found that just 4% have implemented
Are You Really Smart About How AI Works in Marketing? Read More »
Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In this follow-up I’ll drill down to look at specific skills gaps. This first chart is
Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to get right. To start with, Facebook as a platform is designed to change. The more
Surviving Facebook Advertising Changes | Smart Insights Read More »
Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price. A new report
15 Important Statistics About Smart Speakers in 2018 Read More »
Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According to Forrester, programmatic will account for the majority of
What is Programmatic Marketing? | Smart Insights Read More »
The first Google Smart Displays devices, from Lenovo, hit stores Thursday. They are similar to Amazon’s Echo Show but with a number of Google services baked in, including Maps, YouTube, Calendar, Duo (a free FaceTime-like video calling service) and Photos. Users can interact with the device with either voice commands or touch gestures. In addition
Lenovo debuts Smart Displays featuring Google Assistant Read More »
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This is painful to say, but… Most of what’s published out there about WordPress hosting is total BS. Not just incomplete information. Not just half-truths. I’m talking outright lies and boldfaced scams. You can’t even get straightforward answers to basic questions like… Should you go to the trouble of setting up a WordPress site or
A Brutally Honest Guide That’ll Save You Money • Smart Blogger Read More »
