I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was […]
Smart content execution will net a lot of inbound links Read More »
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart
Report: Smart speaker ownership driving voice adoption on smartphones Read More »
You just got a phone call from a recruiter telling you about a great new marketing job that’s open at a fantastic company offering great pay and benefits. You’re happily employed, but why wouldn’t you want to learn more about something that could be a better opportunity? Besides doing your own diligence in conducting your
7 Questions Smart Marketers Ask When a Recruiter Calls Read More »
Marketing serves many purposes for a business, from advertising and promotional sales to packaging and customer retention. Creating marketing campaigns without a goal (beyond “make money”) can waste time and resources. However, setting goals for marketing campaigns can be confusing and cause haphazard growth. For your company to grow reliably, you need the SMARTEST goals
SMART Marketing Goals Made Easier Read More »
Is Google’s AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results? Did you manage to watch Google’s Marketing Live Keynote speech? The Smart Insights office had some mixed opinions about Google’s “new products” and whether or not, Google’s Marketing Platform does, in fact, live up to marketers’ expectations of delivering ads, or
Google Marketing Live: Smart Campaigns, Automated ads and Machine Learning Read More »
The online storeowner revolution is in full swing. In 2017, an estimated 1.66 billion people worldwide purchase goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. That is serious cash waiting to be had. The
How to Combine Smart Social Media Marketing With Great On Demand Production Read More »
Let me guess… You’re staring at the blank screen. Your brain is fried. You can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished. Stone-dry. You’re not just bored or tired. No, no. This is far
27 Techniques to Overcome It Forever • Smart Blogger Read More »
Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more specifically, to reach and engage prospects and customers, they have to think very carefully about
Content marketing audit essentials | Smart Insights Read More »
Google’s new “Smart campaigns” is the first advertising product under the new Google Ads brand. Smart campaigns use machine-learning algorithms to help small businesses become more successful online advertisers. The tool may be particularly helpful for small multichannel retailers selling from both an ecommerce-enabled website and a physical location as it’s relatively easier to set
Google’s Smart Campaigns May Help Small Brick-and-click Retailers Read More »
Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. After two decades, Google is retiring AdWords and DoubleClick names and rebranding them instead. They are also being reorganized in order to better showcase their capabilities and growth trajectory.
Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses Read More »
