Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The final stop of the MarketingProfs Smart Marketers Tour was Boston, MA (well, technically, Lincoln, MA) on July 10. We held the event at the beautiful deCordova Museum, and it was our best-attended (though the show we did in Minneapolis […]
9 Tools You Can Use to Spy on Your Competitors Businesses that focus on their target audiences, ideal buyer personas and customer pain points are ahead of the marketing game. But they’re still missing a crucial step to success. Failing to thoroughly investigate what your competition is doing – and how they’re doing it –
Essential Competitor Analysis Tools | Smart Insights Read More »
We’re all focused on finding new customers. It’s the same for every business, everywhere. But while it’s important for any business to acquire new customers, what’s even more important is retaining the customers you have. Adobe found that repeat customers yield higher revenue per visit than other shoppers. In the US, one repeat customer delivers the same
How to Increase Customer Retention: 4 Smart Strategies Read More »
An outline of creative best practices across YouTube, Facebook and Twitter The social media landscape may be constantly changing but one element remains consistent: content is king. However whilst content itself may be an essential component of any social media strategy, the creative formats and best practices for each platform are often quite different and
Quick-fire social media checklist | Smart Insights Read More »
Chart of the Day: Which are the most popular merchandising techniques used by online retailers? Best practices for creating effective user experiences for Ecommerce sites are often discussed along with how to improve experiences through conversion rate optimization. However, it’s less common for retail merchandising techniques to be discussed. To help retailers learn best practices, we’ve created
Top Ecommerce merchandising tactics | Smart Insights Read More »
ZenSpace supplies on-demand meeting rooms small business owners can book through an app to meet colleagues and clients in otherwise noisy environments like airports. Small Business Trends spoke with Mayank Agrawal, CEO and founder of the company. The idea for these soundproofed pods catering to freelancers, salespeople and remote workers plus others was born during a
ZenSpace Provides Pop-Up Smart Offices for Business Meetings in Busy Locales Read More »
What if I said you could have your book up on Amazon and making money within 72 hours? (Assuming you’ve already written the book, of course.) Sounds a whole lot better than waiting months or even years to find an agent, get a book deal, and go to all the rigmarole of working with a
How to Make Your First $1,000 on Amazon • Smart Blogger Read More »
Smart Speakers are posed to bring unexpected challenges to online reputation management and repair. Here’s how. Just after waking up and usually still in bed, I usually say, “Hey Google, what is the weather?” I then follow up with checking the time (also in a HAL 9000-like voice), where my first appointment is, and info
Smart Speakers, Online Reputation, and What to Do About It Read More »
A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content marketing strategy. It can also be used to brainstorm future improvements based on your content
Usually my co-host for doing the Watching Amazon video podcast is my buddy, John “ColderIce” Lawson, but with him out of the country, I was lucky to have my friend, Jeff Brathwaite, web guru and Google Home/Assistant expert, join me. And it was perfect timing. Last week, it was reported Google outsold Amazon in the
