Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Josiane Feigon is a 20-year veteran of the sales industry and the founder of TeleSmart Communications. She is recognized as a Top 25 Most Influential Inside Sales Professionals and as one of the world’s leading experts on inside sales team […]
Posted by randfish Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to
How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday Read More »
Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the world of paid media. Business are still witnessing the fruits of Facebook as a marketing
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Sucks, doesn’t it? You know how important headlines are. You know the success of your blog hinges on your headlines. And you know that yours aren’t getting the job done. Your blog posts just sit there collecting e-dust because your headlines barely get clicked. So what are you doing wrong? What are your headlines missing?
10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines • Smart Blogger Read More »
Chart of the Day: How perceptions of the applications of AI differ between agencies and brands In our infographic reviewing the applications of AI in marketing, we explore 15 different applications of Artificial Intelligence (AI) across the customer lifecycle from media buying to marketing automation and chatbots. It’s around a year now since we developed
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the B2B SEM: Meeting Specific Challenges With Really Smart Tactics session with Sana Ansari, Robert Brady and Dave Rigotti. It features an introduction from moderator Brad Geddes. Brad Geddes
Ask the #SMXperts series – B2B SEM: Meeting challenges with smart tactics Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! C.C. Chapman is a “storyteller for hire,” a longtime podcaster, a popular speaker, and a marketing expert with years of experience creating integrated marketing campaigns for brands, including HBO, Coca-Cola, and American Eagle Outfitters. He wrote the book Amazing Things
It’s amazing how many opportunities we get as buyers to feel dumb. Imagine you need a new laptop and maybe it’s been a while since you last purchased one. What would you look for? You’d probably glance at things like processor speed and storage capacity and hope you got what you needed. But a company
Chart of the Day: Use for benchmarking your ad clickthrough rates (Ecommerce focus) With the rapid adoption of smartphones by consumers, both Facebook and Google had to move fast to transition their desktop-based revenue model over to smartphone. This involved developing new ad placements for mobile which encouraged clickthrough to maintain their CPCs. This benchmarking report from
Ever get that feeling that something’s just waiting to bite you on the ass? A disturbance in the force that you just can’t put your finger on? You’re sure it’s not your anniversary? Your kid’s piano recital? Maybe it’s the cable bill. Dammit. You can’t place what it is, but something’s waving a red
What the Heck is GDPR? (and How to Make Sure Your Blog Is Compliant) • Smart Blogger Read More »
