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2018 Influencer marketing tactics | Smart Insights

Influ, Online PR outreach, SEO BLOG /

Chart of the Day: A summary of trends in managing influencer marketing activities 2018 has been dubbed the year of Influencer Marketing by many including MarketingLand  and AdWeek who report on research that: “67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results”. Of course, Influencer marketing […]

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AdWords Smart Bidding: Dos and Don’ts

Marketing, SEO BLOG /

“Smart Bidding” is the umbrella term in AdWords for automated bid strategies. Smart bids can vary — from targeting page placement to outranking a competitor. Advertisers can access these features by navigating to campaign settings and view “Bidding.” Navigate to campaign settings and view “Bidding.” Smart Bidding uses AdWords’ extensive data to help achieve the

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How to define SMART marketing objectives

Defining goals and KPIs, Digital marketing definitions, SEO BLOG /

From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes.

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15 Persuasion Techniques Stolen from Emails That Make $10K/Month on Autopilot • Smart Blogger

Email, SEO BLOG /

Sounds dreamy, doesn’t it? Not just making $10K/month, which would be awesome all by itself, but making $10K/month on autopilot. My guess is that this dream has tickled your brain once or twice. The good news is that you can make it a reality. The bad news is that this takes time. But that doesn’t

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What is Customer Lifecycle Marketing? Smart Insights

Always-on communications, Customer lifecycle marketing, SEO BLOG, Web personalisation, What is it? Digital marketing definitions and glossary /

Create a co-ordinated ‘always-on’ contact strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire

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Fear of Millennials Has Finally Shifted to Acceptance in Smart Companies

How to Hire the Best, SEO BLOG /

Millennials are a constant topic of conversation in the business press – just search “Millennials” on Inc.com to see the variety of stories covering them. And often, they get a bad rap. They’re said to be overconfident, dramatic, demanding…and sometimes, they are. But Millennials also offer unique advantages difficult to find in other generations. Many

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