Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Don’t you look at rich people and find too many of them, well, dull? Don’t you listen to rich people and think: “What have they got that I haven’t? Other than money.”? In fact, doesn’t it astonish you […]
Next time you go to a traditional ‘networking’ event, a cocktail party or dinner, do us all a favor: lose the elevator pitch. That approach is quickly losing relevancy in making authentic connections that could open up doors for you. Instead, your first order of priority is to take the attention off of yourself and put it squarely on the other
6 Things Smart People Do to Have Really Interesting Conversations Read More »
It’s intoxicating, isn’t’ it? Your dream of entrepreneurial freedom. Every spare moment is consumed by your up-and-coming business as you toil, plot and plan. It’s been a side-gig until now because you’re still tethered to your day job. But you can’t wait to march into your boss’s office and plonk your resignation letter on his
8 Boxes You Must Tick Before Flipping Off Your Boss • Smart Blogger Read More »
E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and
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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
YouTube’s latest live streaming features, a new smart video platform & more Read More »
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens. As a step toward that goal, the Interactive Video and Experience Protocol (IVEP) Association has
The IVEP Association is readying an ambitious new smart video platform for web and TV Read More »
Audit your content and SEO with our mindtool to get more from your content marketing One of the biggest appeals of digital marketing is that it’s data-driven – we can readily review the effectiveness of our activities and make informed improvements. This is particularly true for using content marketing and SEO to attract and convert
The Content Optimization Matrix | Smart Insights Read More »
Last week you likely saw a ton of news about Google Chrome’s Ad Blocker going into effect Feb 15, 2018. And nobody could blame you if you took one look at some of the reports and thought, “Oh no! Popups are dead. Google just outlawed them, and I have to take down the 35 I’m
That’s the dream, right? No dragging your butt out of bed at an ungodly hour, sitting in traffic, being stuck inside an office all day, and slaving away your life for a measly paycheck. Instead, wake up whenever you feel like it, saunter over to the laptop in your skivvies, and sip a cup of
5 Things Nobody Tells You About Making Money in Your Underwear • Smart Blogger Read More »
Benchmarks of B2B webinar promotion and presentation Webinars are a key inbound marketing technique, particularly for business-to-business companies. Webinars can be used to support different audience engagement goals across the B2B marketing and sales funnel from attracting new prospects to interact with your brand through to nurturing prospects, product demonstrations and keeping customers up-to-date. Experienced
Webinar response statistics | Smart Insights Read More »
