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Invest in a killer PPC campaign by using these smart budget strategies

Bing Ads, Channel: SEM, Google: AdWords, Paid Search Column, SEM Industry: Stats, SEO BLOG /

Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential. This article discusses how to think through the budgeting process […]

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7 Ironclad Reasons to Podcast (Even If You Hate the Sound of Your Own Voice) • Smart Blogger

Content marketing, SEO BLOG /

Look, I get it… You hate the sound of your own voice. You’re unfamiliar with the tech. And you feel much more comfortable typing than you do talking into a mic. So you may feel hesitant to start your own podcast. Maybe you even feel intimidated by the prospect. But you should do it anyway.

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Google Tests ‘Smart Reply,’ Sends Contextual Replies to All Your Favorite Chat Apps

area 120, Google, messaging app, SEO BLOG, smart reply, SocialMediaNews /

Replying to common messages received via your Android device will soon be a lot easier. Google is developing an app that will give you a selection of preformatted responses allowing you to reply with just one click of a button. The new project is aptly named “Reply,” which can be viewed as the mobile version

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Search Engine Statistics 2018 | Smart Insights

Digital marketing trends 2017, Search Engine Marketing, SEO BLOG /

Statistics on Search Engine Marketing usage and adoption to inform your search engine marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. We’re huge fans of search engine marketing, but not everyone believes in its potential for growing

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Crock-Pot’s Response to Its Tragic Role in ‘This Is Us’ Is a Lesson in Smart PR

SEO BLOG, The Inc. Life /

I’m a big fan of NBC’s “This Is Us,” my slow cooker and good PR. And, wow, how they’ve all melded together since last Tuesday night when the family drama revealed just how beloved husband and father Jack Pearson (Milo Ventimiglia) dies. Since the hit show first aired in Fall 2016, fans have known that

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Barriers to mobile conversion | Smart Insights

Ecommerce strategy, Mobile vs Desktop usage statistics, Online Retail growth statistics, SEO BLOG /

Chart of the Day: The top reasons which stop consumers converting on smartphone The m-commerce gap is a well-known and growing challenge for retailers. We all know the tremendous growth in the use of smartphones shown by the rise in % of mobile share of digital minutes which, as our mobile-smartphone stats summary shows stands at 71%

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A Step-By-Step Guide to Speeding Up Your Site • Smart Blogger

SEO BLOG, WordPress /

You want your website’s visitors to have the best experience possible, right? Well, then you better not keep them waiting. Slow-loading pages are one of the biggest frustrations people experience online. In fact, having slow page loads can affect everything from how many people view your site and where you rank in Google to how

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