Improve your Managing digital marketing with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices […]
What’s new in the travel industry? Keep up to date with the latest trends and innovations to streamline your strategy The multichannel marketing approach It is vital that there is a multichannel marketing plan in place for all online travel agents and comparison sites to thrive. Travellers are using more than one channel to research
One in six Americans (16 percent) now own a voice-activated smart speaker, up 128 percent from January 2017. Out of the rising number of people who own a smart speaker, 31 percent said they use it for shopping purposes, adding items to their cart so they can review them later for purchase. Findings come from
1 in 6 Americans Owns a Smart Speaker, Important News for Online Businesses Read More »
In a follow-up to mid-2017 research on US smart speaker ownership, NPR and Edison Research have released new findings indicating that nearly 40 million Americans now own the devices. That number is roughly double what it was in July 2017 and shows the impact of 2017 holiday sales on the market. The new survey was
Smart speaker ownership steals time from smartphones, TV, radio Read More »
It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance
13 Smart Brands Using Technology to Power Their Content Read More »
Chart of the Day: What emerging behaviours are consumers showing as they interact with digital assistants and what are the implications for marketers? At the moment the physical and virtual papers are full of reviews and consumer experiences of the different options for home smart speakers. It’s no surprise, since this is one of the biggest
Consumer use of voice-controlled digital assistants / smart speakers Read More »
Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2 Death, taxes and GDPR I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in life. The General Data Protection Regulation (GDPR) comes into force in all 28 countries in
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Smart devices, SEO in 2018 & ad targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: Smart devices, SEO in 2018 & ad targeting Read More »
The latest in a growing number of studies on voice search and virtual assistants, Adobe Digital Insights (ADI), found that sales of “voice assistants” (let’s assume that’s smart speakers) grew roughly 103 percent in Q4 vs. a year ago. Most of these sales (79 percent) took place in the fourth quarter (lots of gifts). Data
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working
Adwords Smart Bidding & Automated Bidding Strategies Read More »
