Looking for ways to tweak your social media marketing approach in 2021, and maximize reach and engagement with your posts? This infographic from the team at Crestline incorporates a range of insights and notes that might help guide your thinking around how you post, which platforms you focus on, and what you can expect to […]
Boosting Your Brand Through Social Media Engagement [Infographic] Read More »
By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media. “Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pitting
Email Marketing vs. Social Media: Which is Better? | AWeber Read More »
30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on
How social media influence 71% consumer buying decisions Read More »
This article is part of the On Tech newsletter. You can sign up here to receive it weekdays. We’ve all seen social media used to shame people we disagree with. Those milliseconds of tsk-tsking might feel good, but I doubt they’re helpful. Then my colleague Natasha Singer told me about pandemic shaming I can get
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A crisis such as the current Coronavirus epidemic is incredibly traumatic for everyone. The lockdown situation has forced many businesses to implement a seachange in operations – hotdesking and zoom calls replacing the traditional office environment. What this also makes clear us that, regardless of social distancing or virus tests, the online world can not
Top 5 Ideas for Businesses to Start Online in a Crisis Read More »
Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look
How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy Read More »
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social
How to Conduct a Social Media Audit (Includes Free Template) Read More »
Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re
How to Design an Efficient Social Media Approval Workflow Read More »
“I get a lot of DMs from people sending racist things their classmates have said online, things people have said in livestreams, on Snapchat stories,” she said. “If I have their Instagram or Snapchat, I’ll post that along with their racist behavior because I believe in having productive conversations. My aim is not to send
High School Students and Alumni Are Using Social Media to Expose Racism Read More »
