Email marketing is a team effort. So is building and growing a company devoted to helping email marketers send better campaigns. While you’ve seen most of us from the Marketing Team on webinars, in your inbox, or right here on the Litmus blog, there are a ton of other people working behind the scenes to […]
Team Spotlight: Meet Diane DiFraia – Litmus Read More »
Martech Spotlight: How Kenshoo does digital commerce ad management Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Call Analytics tools in the spotlight: Marketing’s unsung heroes Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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The Back 40 Flying Club based at Fort Wayne International Airport (FWA) in Indiana has been around since 1952. The club has had stable leadership and the 17 members had no problems booking either the club’s Cherokee Archer or Cessna 172. The club ran smoothly, doing things as it always had for many years. But
Club Spotlight: The Back 40 Flying Club, How An Updated Website Makes A Difference Read More »
Almost two decades ago, Fred Reichheld showed that it costs companies more to acquire a new customer than to keep an existing one — and that smaller changes in post-sale retention can lead to bigger boosts to profitability.[i] In new research, Forrester shows why B2B marketing leaders need to remember Fred’s findings and refocus on
How A Global Crisis Puts Post-Sale Customer Marketing In The Spotlight Read More »
Representing 3 in 10 internet users globally, Generation X (aged 37-55 years old) consists of individuals born between 1964-1982. They’re considered a difficult group to reach, mistakenly defined by millennial and baby boomer characteristics. Quite often dismissed simply as busy professionals, with considerable spending power and family-oriented values, this generation saw the technological revolution hit
Persona Spotlight: Generation X – GlobalWebIndex Read More »
Bias in the Spotlight: Status Quo Bias | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown
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As the insurance industry continues to embrace technology, insurance companies are feeling the pressure to create more consumer-friendly, simpler and convenient solutions. This is at a time when consumer expectations are increasingly centering around personalization, transparency and speed. As such, it’s never been more important to understand the end user to stay relevant in today’s
Persona spotlight: the modern insurance buyer Read More »
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. February 03rd, 2020February 03rd, 2020 Unlike last year’s Super Bowl snoozefest, this year’s competition brought the heat, with action-packed excitement that lasted all four quarters. That’s likely to
Super Bowl LIV spotlight: Brands connect with consumers Read More »
Reading time: 4 mins The concept of mental accounting was first identified by the economist Richard Thaler. It shows how we have a natural inclination to organise, evaluate and keep track of our finances. More specifically, it describes our tendency to categorise, compartmentalise and treat money differently depending on where it comes from, where it
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