Sometimes, a successful creative shop changes course because, frankly, a full-service model is incredibly difficult to scale. While it certainly allows you to provide a ton of value across the board for a small handful of clients, it can inhibit an agency’s ability to impact more businesses in more measurable ways. Specialization, on the other […]
When you buy new software for your business, it’s usually up to you to figure out how to best use it for your team. But In Cloud Solutions is a software provider that prides itself on actually supporting its customers after they’ve completed their purchases. The company also has a true family atmosphere behind the
Spotlight: In Cloud Solutions Is a Software Company with Lasting Support Read More »
In the constantly evolving digital marketing field, businesses must to be agile when it comes to their marketing campaigns. Unfortunately, many digital marketing agencies today tend to stick with traditional and inflexible methods. My Social Agency is different. The company was built around the idea of moving and adapting quickly to client needs and changing
Spotlight: My Social Agency Offers an Agile Approach to Digital Marketing Services Read More »
Marketing and selling to customers is really all about relationships. So you need a system for effectively nurturing those relationships. Affinity is a new kind of CRM platform that uses machine learning and natural language processing to intelligently grow relationships. Read more about the company and its new approach to CRM in this week’s Small
Spotlight: Affinity Uses New Tech to Take a Different Approach to CRM Read More »
Most consumers have no trouble finding a local pizza shop, local fast casual restaurant, or higher end establishment. But finding all of those in one location can be a bit trickier. Rascal House aims to mesh high end ingredients with casual fare like pizza and burgers and a laid back environment. You can read more
Spotlight: Rascal House’s Fast Casual Restaurant Success Story Read More »
You might want to try to cut some costs with DIY logo done on the cheap. But for small companies that don’t have the resources to hire professional designers to make logo files to fit every site and social media platform out there, it can be tough to find a DIY solution that also offers
Spotlight: DIY Logo Maker FlashMarks Is a Tool for the Social Media Age Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Bing announced Monday a new way to deliver information around “impactful stories that evolve over a period of weeks or months.” Called Bing spotlight, the feature offers a broad view of select news topics by curating a rundown of how they have developed over time. This includes a round up of the latest headlines on
With the increasing prevalence of video marketing, your business logo might be due for an upgrade. Introbrand is a small business that has found a way to easily and quickly create animated logos and other short animations for other companies, perfect for those intros on YouTube videos or Instagram posts. You can read more about
Spotlight: Introbrand Automates Animation for Unique Logo Designs Read More »
For small businesses, staying constantly connected with customers requires offering multiple customer service channels. Some customers prefer to voice chat. Other’s prefer video. But no matter the format, it’s important for businesses to make that communication as seamless as possible. That’s what Overtok aims to deliver. The company offers multiple communication options that work directly
Spotlight: Overtok Communication Platform Multiplies Your Customer Service Channels Read More »
