Startup

Bake-A-Dog-A-Bone | Step-By-Step Start-up Resources Guide!

Bake-A-Dog-A-Bone | Step-By-Step Start-up Resources Guide!

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3 Key Takeaways From Building a Successful Startup

Business, Entrepreneur, leadership, startups /

If you’re an entrepreneur of any kind, you are most likely familiar with the dire statistics associated with building a successful business, most damning among them is 90% of all new startups fail. New companies fail for a multitude of reasons – everything from scaling too quickly, to not understanding the customer and the market,

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10 Qualities of a Great Marketer for your small business startup

Marketing Tips /

In my career as a startup founder I’ve discovered 10 traits that a unicorn marketer must possess in order to be a major asset in marketing campaigns. Unicorn marketers are magical creatures that help your company bloom into a billion-dollar business. If you’re ever lucky enough to find a unicorn in the wild, you want to hire that unicorn as

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9 Things a Startup Can Do to Protect Itself when a Large Client Fails to Pay

Startup /

Being in business isn’t easy — especially when it comes to revenue. While some clients pay regularly and on time, there are others that stall or hold off payments until the last minute. Sometimes, a company can declare bankruptcy and go out of business, leaving you with a big, unpaid invoice. No one wants to be in that

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The Secrets to Making a Bureaucratic Organization Run Like a Startup

startups /

As you’ll have noticed when you phone call centers, visit the bank, or deal with the government in any capacity, bureaucracy can make organizations slow and frustrating to deal with. Endless forms and complex layers of approval impact a company’s services along with the morale of its employees. It can leave organizations unable to adapt

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Startup Marketing and the Power of CX: Figurr Founder Cooperstein

60 minutes or less, beginner, Marketing Strategy, Strategy /

Startup marketing presents some challenges different from those of enterprise marketing (although they do have commonalities). But whether you’re a brand new business or a centuries-old conglomerate, one aspect of your business is of paramount importance: customer experience (CX). David Cooperstein’s consultancy, Figurr, specializes in helping new businesses to find their story and create a

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3 Key Challenges Facing a Startup Looking to Grow

Startup, startup consulting, startup strategy, startups /

The agile structure of a small startup is immensely appealing. Communication is swift, and maximum output per person is achieved by the very structure of the team. However, maintaining a small team is incredibly difficult as a company looks to scale. The goal might be to keep positive aspects of a tiny organization alive under

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Celebrity Endorsements one click away with Silicon Valley Startup, FamePick

Feature, News & Noise /

Celebrity Endorsements one click away with Silicon Valley Startup, FamePick The celebrity endorsement industry enjoys over 100 years of success in traditional forms of media such as TV, radio, and print. However, it’s clear that the media landscape is changing. Companies are straying from traditional channels and spending more on digital and social media marketing

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