When Cas McCullough’s son asked for help with a letter writing project, she had no idea it would change the course of her career. Here’s how she went from being a blogger to becoming a startup founder and CEO. “I’m a content strategist and writer by trade. And as content marketing became more and more of […]
History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare. But while we usually think of presidents and scientists when compiling our lists of influential people, they don’t always have a huge impact on our everyday life. When it comes to the more mundane things, like trying to decide what clothes to wear or
6 Ways to Connect Your Startup With Micro Influencers On Instagram Read More »
Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies. If you are currently building a startup company, kudos to you for the effort. There is a long and difficult road ahead of you. But if you start with the right foundation, this road can
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We live in a day and age where most entrepreneurs assume that you must go into debt if you want to start a business. This idea is deeply entrenched in our DNA as Americans; it doesn’t even occur to us that we could possibly save up the money we need to cash flow a startup
Apply These 6 Techniques To Save Money for Your Business Startup Read More »
I started WordStream in my 20s with nothing. Just this month, it was acquired for $150,000,000 by Gannett. Unicorn Startup Lessons Here are my top 4 lessons I learned over the last decade from making a baby unicorn. 1. Project a Bold Vision I pitched the boldest vision I could possibly imagine at the time
4 Key Tactics the Pros Use for Launching a Profitable Startup Read More »
Pittsburgh, once known for its steel industry, is making an economic transformation as one of the nation’s emerging technology hubs. A report by the Pittsburgh Technology Council estimates that the city is home to nearly 35,000 people working in software- and hardware-related professions. According to the report, this occupational cluster is expecting to add more than 6,000
Why You Should Consider Pittsburgh for Your Startup Read More »
Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils. We call them free spirits. We call them adventurous. But really what they are is fearless. Fearlessness is a
What a Fearless Marketer Looks Like In a Scaling Startup Read More »
By Albizu Garcia I’ve learned that when you launch a company in a field with an intense level of competition, it can be difficult to stand out. But it can also mean you’ve found a profitable space with a lot of potential. And when there are players both big and small, it offers validation to
4 Ways to Protect Your Startup From Copycat Competitors Read More »
A bad idea, gross mismanagement, or a poor work ethic can kill a startup before it’s out the gate. But there are other things founders often overlook that can kill their businesses–or severely hamper it–a little later down the road. The problem with these things is they become either difficult to fix or totally unfixable
5 Things Founders Often Overlook That Can Kill Their Startup Read More »
If you are an entrepreneur about to launch a new product or business, you have the option of launching in stealth mode. A stealth startup is a business that avoids public attention in order to be invisible to competitors and to hide information. By launching a business in stealth mode, a startup can quietly improve
What is a Stealth Startup and Should Your Small Business Be One? Read More »
