By Keith Crerar Everyone remembers the first day at a new job. Mine was in March 2015. After spending close to a decade working for a publicly traded company, at age 40 I decided to move to a startup at age 40—about the same time other guys are locked in midlife crisis and buying motorcycles. […]
Lessons in Career Disruption—5 Tips for Moving From a Corporate Job to a Startup Read More »
Synup founder Ashwin Ramesh Synup, a startup that helps marketers monitor where their brands are mentioned online, announced that it has raised $6 million in Series A funding led by Vertex Ventures. Existing investor Prime Venture Partners also returned for the round. Though based in Bangalore, Synup’s main market has been the United States and
Marketing startup Synup gets $6M Series A to help brands manage their online reputation Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
Freshchat, The Startup Club, and AdEspresso University Read More »
IoT had a coming out party of sorts at the 2017 CES in Las Vegas. With hundreds of new products hitting the market from companies all over the globe, consumers are about to enter a brave new world. Experts agree that by 2026, IoT will be inescapable, as intertwined with our daily lives as the
3 Reasons Your Next Startup Should Be in IoT Read More »
For thirty years, Nike has been a giant in shoes and apparel. They are experts in marketing, innovation, messaging and understanding their customers–one of the best examples on how to run a company anywhere in the world. Even right now, they’re unveiling new NBA jerseys and stealing headlines. Because even if you love or (in most
How a Fearless Startup is Taking on Under Armour and Nike Read More »
A few weeks back I wrote A Definitive Guide To Growth Hacking for Huffington Post. It’s a baseline guide that will help you understand what Growth Hacking is, what a Growth Hacker looks like, how growth teams are structured and what sort of technology is used by this new breed of marketers. It’s a great
6 B2B Growth Hacks Your Start-Up Can’t Miss [Infographic] Read More »
Within the first 6 months of starting my first job in the startup space, I had the opportunity to be part of a team pitching at startup battlefield at TechCrunch, New York. Being very young and inexperienced at a time, I had no idea what to expect, how to get the most out of the
How to Prepare for Startup Conferences Read More »
Usefulness Content Freshness You want a start-up that survives the critical early phase and “The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors” can help you get there. Written by two experts and consultants who have seen
The Ultimate Start-Up Guide Explains What Not to Do to Succeed Read More »
Companies start small, nimble, and scrappy. Limited resources force them to find ways to get things done with what they have. They figure out what works, and grow like gangbusters. Then they mature to a business with more people and resources, and often lose the entrepreneurial culture that helped them become a success. Then they
11 Ways to Cultivate a Winning Startup Culture Read More »
Tyler Gage didn’t set out to save the planet when he wrote the business plan for his company Runa. Back then, Gage was attending Brown University and wanted a way to consume caffeine without the jitters that often go along with coffee drinking. However, as he built the business, he realized the importance of sourcing
Healthy Beverage Startup Gives Hints for Green Small Businesses Read More »
