The idea of going to school and getting a good job, experience the security of working for a single corporation for most of your adult life, and enjoying your golden years with a comfortable retirement plan sound like a fantasy in the modern age. However, it was part of reality in the Leave it to Beaver era for […]
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Startups have a tough time understanding growth.Maybe it’s the whirlwind of numbers being thrown around to impress investors or even just comparing ourselves to the unicorns of the world, but when it comes to predicting and analyzing growth, a lot of startups are absolutely clueless as to if they’re doing well or not. While the
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Our goals are the same as they’ve always been: attract customers’ attention, stick in their memories, and provide a great service (or product) they keep coming back to. That’s never going to change. So what’s the difference? Consumer choice. Gone are the days when we could spray-and-pray radio ads and advertorials in high-circulation outlets. Consumers
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What is the most common reason start-ups die? They run out of cash. In a steady, predictable business, it may seem like a simple thing to create a financial plan and stick to it. But start-ups are neither steady nor predictable. They operate in a constant state of flux. The last thing you want as
The 1 Thing to Do If You Want to Grow Your Startup Quickly: Hire a CFO Read More »
Blockchain technology is all the rage right now. Don and Alex Tapscott, authors of Blockchain Revolution, provide perhaps the best definition for blockchain. “The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” It’s happening everywhere. In Arkansas, a livestock
This Startup Wants To Turn Vehicles, Real Estate, and Paintings into Digital Tokens Read More »
Does your startup really need social media? Yes, it does! This article argues why a social media presence can help your startup in multiple ways to give it the boost it needs and how you can significantly capitalize on this. Looks like you are just about to launch your startup and need some help
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Gail Goodman was the president and CEO of Constant Contact for nearly 17 years before stepping down after the company became a unicorn, selling for $1.1 billion last year. She helped grow Constant Contact, which provides email marketing software to small businesses and nonprofits, from a pre-revenue startup without a product to a publicly traded
7 Startup Leadership Lessons from Former Constant Contact CEO Gail Goodman Read More »
Launching a startup is exciting for entrepreneurs, especially in this day and age where technology has made doing business easier and more efficient than ever before. Technology has opened up a ton of marketing methods that allow you to sell your products and services and build your brand. These days, a startup may be able
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Here are the online marketing strategies that will grow your business beyond imagination: 1. Content marketing You can use content marketing in various forms to accomplish several goals. For instance, you can create a blog to market your services or publish ebooks and then invite customers to sign up for your services or purchase your
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