Welcome to the latest instalment of Velocity’s most popular blog series (bar none, because there are none), Let’s Steal From…. We pick a piece of marketing that blew us away and distil it to its essential elements in a bid to understand how any of us mere mortals can ever come close to recreating something […]
So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When it came time to offer up our latest batch of ideas to steal, I found
Back in 2014, a New York Times internal strategy document leaked out into the world, called The New York Times Innovation Report. It was the result of an 8-month, deep-dive reporting project. Basically, a small strategy team studied the whole company and its blindingly-fast-changing industry, then reported back. The Innovation Report caused a big stir
B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. Not to mention B2B can involve so many more decision makers you may need to
6 Examples of the Best B2B Landing Pages (and the Secrets to Steal) Read More »
Facebook provided an update on the investigation into the massive data exploit it reported to users on September 28. While the overall number of people affected is lower than previously thought (30 million rather than 50 million), that’s about the only good news. How it happened. The attackers were able to take advantage of a
[Joining Doug Kessler’s ‘Let’s Steal From’ series, where we ← yes, now it’s a we, take things from the world (internet) and scrutinize them for all they’re worth.] You take someone young. With a chip on their shoulder. But from outside the establishment. They have something to prove. ‘Nobody’s right if everybody’s wrong.’ You tell
Let’s Steal From the Democratic Midterm Campaign Ads Read More »
[There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a
Let’s Steal From the Marketing Tehnology Supergraphic Read More »
Pubcon, Las Vegas, November 2017. Gary Illyes from Google mentioned making content Voice Assistant friendly as one of the most critical aspects for SEO in the years to come. With the WordLift team, we’ve been committed to this for over a year and a half now. In fact, making your content voice friendly is not
Instagram's new long-form video hub is here, and it opens up a range of new digital marketing opportunities. Source link
7 IGTV Video Ideas You Can Steal for Your Brand or Business Read More »
Did you know Andy Crestodina spends 150 hours on his annual blogger study? (This truly blew my mind – and it’s just one of the many insights I gleaned from a recent podcast with Andy on the Inbound Success podcast on original research. Absolutely worth a listen!) While I can’t quantify how much time I
10 (Mostly) Quick Wins to Steal for Your Original Research Project Read More »
