The list of applications goes on and on. And it’s easy to see why there’s so much anticipation. But if we really could let machines (or, more accurately, algorithms) make all those decisions, and take all those actions, and basically manage all those systems, would that cost us our jobs? I don’t think so. I […]
Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive. Pick the wrong keywords, and you might as well be flushing your ad spend down the toilet. Now, with enough time, effort and money, most
How to steal the competition’s best keywords: A 3-step guide Read More »
The way consumers make purchases and interact with businesses has changed drastically in recent years. And nothing has made more of an impact than the introduction of mobile technology. For that reason, businesses like Wawa have found success by creating apps that make doing business easier than ever for consumers. The East Coast chain of
10 Business Secrets You Can Steal from This Franchise’s Clever Ordering App Read More »
Soul Cycle is the envy of many wellness brands. And it’s no wonder: Soul Cycle boasts over 10,000 rides a day, 11 million visitors to their website, aggressive expansion plans and an average profit of $4 million per studio. But their meteoric rise was no accident. The addictive experience and enthusiastic community of staff and
5 Entrepreneurial Lessons To Steal From Soul Cycle Read More »
When’s the last time you felt special? Go ahead… close your eyes and visualize the last time your boss called you out in a group to recognize your excellent performance. Or the last time your grandmother mailed you a special batch of your favorite cookies. Now, imagine being able to replicate that feeling for your
3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign Read More »
Email subject lines can be tricky. Let’s imagine you spend hours writing an email that you’re proud of – an email you think may help you surpass your goals. You send it. You wait at your computer trying to focus on other work while you keep thinking about that email. Finally, you can’t wait any
Subject Line Formulas You Can Steal to Boost Your Open Rates Read More »
117 Comments 17 minutes On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. A year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start
How to Steal the Next Billion Dollar Website Idea: A Case Study Read More »
Some of the most successful content marketing in the world comes from brands that decided they weren’t just in their primary business but were also in the content business. The most over-cited of them all, Red Bull, had no right to declare itself a content business. It was just a foul-tasting hyper-caffeinated (taurenated?) drink for
