When running any kind of retail business, whether it’s online or brick and mortar, you need to have a retail marketing strategy in place to reach out to customers, drive traffic and make more sales. An effective retail marketing strategy is pivotal to a retail business’s success. If you’re a retail entrepreneur looking to expand […]
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JESHOOTScom / Pixabay There’s a good chance you already know that you need to find the best ways to connect with your customers to see success from your marketing campaigns. You’ve probably even been told that your marketing campaigns should include a human face or character – a strategy we’ve all seen adopted by some
Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy Read More »
Having a solid website migration strategy is crucial when moving to a new website design. SEO and content need a seat at your new website design’s table. In the era of content publishing rising, and content consumption dropping, it’s important to think about SEO and web design. Basically there’s more content than ever out there,
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How do you build an audience-aligned social marketing strategy from the ground up? With a solid understanding of your target audience, how to reach them, and the right measurement strategies in place to track your progress. Here’s our tried-and-true process for making sure your social media campaigns do what they are supposed to. 1. Start with
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PatternPictures / Pixabay Now more than ever before, the happiness of your past, current, and future customers matters. For your ecommerce brand to succeed, sustain, and grow over time, you have to make customer service, customer support, and customer experience a priority. Here are some reasons why, as shared by Help Scout: Americans tell an
How (and Why) to Develop a Winning Customer Experience Strategy for Your Business Read More »
Looking to get more out of LinkedIn? Check out these tips from LinkedIn expert Melonie Dodaro. Source link
The 5 E's of a LinkedIn Marketing Strategy [Infographic] Read More »
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach
Here’s why you should start thinking of content marketing as an SEO strategy Read More »
Content marketing is an integral facet to acquiring new customers, and by providing relevant, original content that answers the common questions your customers and prospects are asking, you can win the hearts and minds of those interested in your company. These days, salespeople and marketers are getting more in alignment with each other than ever
3 Content Marketing Efforts to Power Your Customer Acquisition Strategy Read More »
In this hypercompetitive world, where thousands of brands are trying to outdo each other to capture people’s attention and interest, brand positioning is crucial for making a lasting impression in your customers’ minds. Here, I’ll discuss what brand positioning means, why it’s important, and how to come up with an effective positioning strategy. Brand Positioning
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Does your customer service team answer the same questions from multiple customers? Do customers tell you to “just forget it” when a rep finally gets back to them with a solution? How many support tickets are opened but never resolved, either because they fall through the cracks or the customers have decided to move on?
Why a Knowledge Base Should be Part of Your Customer Success Strategy Read More »
