How to Create Your Content Strategy [Infographic]
Looking to get started with your own content strategy? Check out these fundamental tips. Source link
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Strategys
How to Reinforce Your Customer Acquisition Strategy with Influencer Marketing
So you’ve put a lot of effort into developing products and/or services that are the best of their kind. Trust me, your job is only half done. No matter how good your products are, they won’t sell by themselves. And that is exactly why you need to have an effective customer acquisition strategy in place.
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How to implement an Account-Based Marketing strategy
Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide whether or not to make a purchase, based on self-guided research and selection. Account-Based Marketing (ABM) is gaining traction as the viable complement to traditional sales and marketing efforts. ABM
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Content Marketing Strategy: How to Audit Content
Let’s pretend your marketing team survived a plane crash and washed ashore on the warm sand of a Pacific island. You have no map, compass, or GPS. You’re not sure where to find fresh water, kindling, or shelter. As you trudge uphill into the jungle interior, one of your companions asks, “Are you sure we’re
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What Is The Perfect Marketing Strategy For Your Business? The 6 Steps to Success
This is the final part in the series I’ve been doing called What Is The Perfect Marketing Strategy For Your Business? Today I want to wrap it up with a final story and some thoughts. We’ve covered the six major points, and if you haven’t listened to them, go back and listen on BaconPodcast.com, or
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Launching A Multi-App Marketing Strategy
July 16, 2018 There are several things to consider when launching an app, however, the game changes when you decide to launch a second app. If you’re a brand that is considering a multi-app marketing strategy take these things in mind. Audience Who is your main audience? How does it differ from your other apps?
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Your Editorial Calendar is Not Your Content Marketing Strategy
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. At
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How to Successfully Integrate Lifestyle Content into Your Social Media Strategy
Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience. Source link
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Netflix PR strategy is shown perfectly in its latest video marketing campaign
Netflix’s PR strategy is shown perfectly in “A great day in Harlem” video marketing campaign On June 28th Netflix released the unannounced video marketing campaign entitled, “A great day in Hollywood”. It comes off the back of the noted and soaring success in giving a platform to black actors. Netflix has taken the step to
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The 5-Message Sequence: A LinkedIn Marketing Strategy that Generated $101k+ in 9 Months
You don’t need thousands of leads. You just need the right ones. The question is… how do you find them? A lot of people focus too much of their time being everywhere and everything to everyone in the hopes that something will work, and they’ll finally get traction—we call this the “Spray and Pray” approach.
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