This week, it’s all about iPhones and Australia: we look at what switching smartphone operating systems can teach us about how human beings respond to digital transformation, and how businesses and Government in Australia are making digital transformation a top priority. Plus, a start-up in Myanmar has taken it upon itself to propel the country’s […]
In a world increasingly defined by instant-gratification, the demand for positive and direct shopping experiences has risen exponentially. Today’s always-on customers are drawn to the most convenient products and services available. As a result, we are witnessing higher customer switching rates, with consumers focusing more on convenience than on branding, reputation, or even on price. In this switching economy – where information and services are always just a click away – we tend to reach for what suits our
February 12, 2018 More and more, marketers are starting to use Google Sheets instead of Excel in their day to day tasks. They’re collaborative, easy to share, and keeps your team updated in real time so that everyone stays on the same page. But in that transition, there are some tips to know so that
Why Marketers Are Switching to Google Sheets Read More »
There could be a reason why you’d want to switch your top level domain (TLD) at some point. Perhaps you want to use it in your brand name, or maybe you just want something that catches the eye a bit more. But what if your site isn’t performing as well as you thought it would
Switching the TLD of your website • Yoast Read More »
If you’re a Facebook ads user you may have noticed that Facebook has been pushing its video ads quite hard in recent months. In fact, the entire platform has been drifting more and more towards video for some time now. There’s a good reason for that – Facebook, like Google, is concerned primarily with providing
How One Business Boosted Facebook Ad Return by Switching to Video Read More »
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is
Switching to HTTPS: Is it really worth it? Read More »
“I no longer have a reliable Customer Success Manager.” “My current ESP is no longer investing in their email solution?!” “My Open Rate is declining, I’m not even sure my emails are landing in the Inbox.” “I can’t afford the switching costs or downtime incurred with switching to a new ESP.” We’ve all been there,
The Myths Of Switching Email Service Provider – Email Marketing – SMTP services Read More »
