Takeaways

Takeaways from our DMA Webinar, A Journey to the Inbox - Validity

Takeaways from our DMA Webinar, A Journey to the Inbox – Validity

The journey to the inbox is just that – an adventure, not just a destination. Deliverability is hard; it’s part science, part dark arts, and full-time challenge! Getting a better understanding of how over 200 email marketers think about email deliverability, be it challenges, best practices, strategies, and budgets, led to new a report called

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Healthcare CRMs Are the Key to Unlocking the Digital Front Door: Takeaways from the Wave

Healthcare CRMs Are the Key to Unlocking the Digital Front Door: Takeaways from the Wave

Healthcare Organizations (HCOs) should look to Healthcare CRMs to enable their Digital Front Door strategy and meet the growing demands of their customers for a great experience – both digitally and beyond. The recently published report, “The Forrester Wave™: Healthcare CRM Q1 2020” report identified the 7 most significant players in this market: Creatio, Healthgrades,

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5 takeaways for marketers from Google's Q4 2019 earnings

5 takeaways for marketers from Google’s Q4 2019 earnings

Google reported revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total revenues grew 23% to $46.1 billion for the quarter. For the first time, the company disclosed YouTube advertising (and Cloud) revenues. It was also Sundar Pichai’s first earnings release since

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