Key Takeaways From Salesforce Dreamforce ’19 Skip to content Home > Insights > Key Takeaways From Salesforce Dreamforce ’19 The US Federal Customer Experience Remains Weak And Uneven In 2019 The White House requires federal agencies to “provide a modern, streamlined, and responsive customer experience across government, comparable to leading private sector organizations.” Unfortunately, results […]
In light of Nike’s latest news that it will avoid doing business directly with Amazon, I’ll gloat just a little. It reinforces what Forrester has been saying for years, which is that brands in the digital age will need to own more of their destiny and be very mindful of the pitfalls associated with eCommerce.
Thursday 31 October 2019, 7:00 am Editor’s Note: The relative lack of attention and investment that some market research companies make in marketing themselves reminds me of the old saying about the shoemaker’s son going without shoes. There is more than a little irony in this situation. Recently, GreenBook co-sponsored an event featuring some of
With increasing pressure on Market Researchers to show quick top-level insights, efficiency is everything, and while the industry is rightly focused on speed, quality shouldn’t be sacrificed in its favor. Recently, Confirmit launched our brand new Fieldwork Reporting capability, providing out-of-the-box reporting with just one click. In this post I’ll explore some of the core
New Fieldwork Reporting Capability: Top Takeaways| Confirmit Read More »
Digital Summit Detroit: Takeaways on content, social and search Crain’s Detroit Business Source link
Google recently announced a change to the way they implement the nofollow attribute for links.
Understanding Google’s New Guidelines on Nofollow Links (+9 Takeaways) Read More »
Apple chief executive Tim Cook’s warm southern drawl is always pleasing on the ears and at yesterday’s special event, also known as “iPhone Day”, it was no different. As I watched with hovering hands over an open laptop and pizza box (I’ll let you decide which got most attention), one thing I already knew was
6 easy-to-miss creative takeaways from Apple’s iPhone event Read More »
When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous hype which will be forgotten tomorrow. But looking a bit deeper into what hyperpersonalisation is, there are signs that it should be taken seriously. In fact, hyperpersonalisation is already making a significant difference in the marketing approach of several
Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown. According to chiefmartec.com, the number of digital marketing systems and platforms has grown from 150 in 2011 to more than 7,000 in 2019. With so much technology to choose from, how are marketers coping? Are they able to correctly
Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant. Yet in practice, many marketers feel that they are still not using data as much as they’d like to. When asked to name which marketing-related areas will ‘jump furthest up your organisation’s priority list in
