Takeaways

Are marketers ready for hyper-personalisation? Takeaways from our Bangkok roundtable – Econsultancy

Personalisation /

The marketing landscape is changing once again. Whereas most marketers are just starting to implement one-to-one personalisation, along comes a new marketing technique dubbed ‘hyper-personalisation’. But what exactly is hyper-personalisation? Hyper-personalisation is a marketing tactic which leverages artificial intelligence (AI) and third-party real-time data sources to enhance brand messaging with relevant, context-sensitive information. For example, […]

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Actionable Takeaways on Amazon Ads, Pinterest, CRO and more

Amazon, Conversion Rate Optimization, Hero Conf, social /

Become a better digital marketer with real-world advice, PPC best practices, and a healthy to-do list after leaving Hero Conf London, 21-22 October at etc.venues St. Paul’s. This year’s program is well on it’s way to becoming our largest UK event yet, and there is no better time than now to convince your boss to

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Six takeaways for US healthcare in Mary Meeker’s 2019 Digital Trends report – Econsultancy

customer experience, Mary Meeker /

Last month, Mary Meeker presented the 2019 edition of her annual Internet Trends report. As usual, this landmark digital trends report covered a wide swathe of topics, from ecommerce and advertising to data growth, the changing nature of work to the latest developments in China. This year, as she last did in 2017, Meeker dedicated

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10 Takeaways You Missed From Our Content Engagement Master Class

SEO BLOG /

Jessica Levenson and Dean Praetorius answering audience questions about SEO On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a hands-on Master Class on content engagement at the Yale Club in Manhattan, where they discussed the new best practices for content amplification and distribution.

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The PPC Newsflash: Key Takeaways from Google Marketing Live

PPC News, Upcoming Webinars, Webinars /

Didn’t get a chance to attend Google Marketing Live this year? We’ve got you covered! The highly anticipated event is currently announcing update after update in Google’s platform, and if you’re not on top of them, you’ll be left behind in the industry. But beyond just knowing the updates and what they are, lies the

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13 SEO Takeaways from Google’s 2019 State of the Union Address

search engine optimization tips, SEO BLOG /

Every year at the “State of the Union” address, representatives from Google Search announce new features, drop tips, and give hints to the things that matter to the company. This year’s address at last week’s “Google I/O 19” conference is worth watching. The speakers are Google’s John Mueller and Martin Splitt.   What follows are

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Takeaways from the Measurement Roundtable, Crisis Tips and a Different Look at SEO

SEO BLOG /

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.

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