SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues. It was […]
Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. YoastCon 2019 was amazing. The atmosphere was great, the venue inspiring, the speakers extraordinary and the attendees incredible. We had such a great time! Personally, this is my
Missed YoastCon 2019? Learn from our takeaways! • Yoast Read More »
Google ad revenue increased to $39.1 billion in the fourth quarter of 2018, up 22 percent over the same period in 2017. That includes $27 billion from Google Sites (an increase of 22 percent) and $5.6 billion from Network revenues (up 31 percent), the company reported Monday. On the earnings call, executives discussed several features,
5 takeaways from Google’s Q4 2018 earnings for search marketers Read More »
The evidence conclusively shows that a site with optimized website speed will equal more revenue It is no secret that with the increased prevalence of mobile platforms and web apps specifically designed for usability on the fly, people increasingly expect a fast user experience. The Undeniable Case for Optimal Website Speed Plenty of big companies
PHOTO: Jack Gisel I joined hundreds of search marketing professionals this week at SMX West 2019 in San Jose, Calif. Produced by Third Door Media and hosted by Search Engine Land and MarketingLand, Search Marketing Expo (SMX) is an event whose stated purpose is to help “thousands of search marketers from across the world boost
CES is not what it used to be. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event, which took place in Las Vegas for the past week, is now much more than a tradeshow. It’s an ode to today’s direct-to-consumer marketplace and technology providers, with
Everything is e-commerce: Big takeaways from CES Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:
Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding Read More »
For many retail advertisers, Q4 holiday sales make up a significant amount of the annual revenue. This year, sales are expected to grow 5.1 percent driven by, in part, increases in both online (+14 percent) and in-store sales (+3.5 percent) growth. Such positive predictions should motivate any advertiser to maximize their paid search efforts this
2018 Holiday Paid Search Insights: Top Tips & Takeaways Read More »
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes started by reminding everyone the importance of good URL structure
23 SEO & Search Takeaways from Google’s Gary Illyes Read More »
Posted by Whitespark In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw
Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future Read More »
