We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously* visual-heavy […]
Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations. Importantly, scientific knowledge is almost always built incrementally. Don’t expect a single paper to define, for
10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways) Read More »
Ah, they grow up so fast. The fifth annual Call to Action Conference has now come and gone and it was a helluva time, as always. Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre.
Missed CTAConf 2018? Get Top Takeaways, Speaker Videos, and More Read More »
Former President Barack Obama has been noted for his public speaking excellence for over a decade. In 2004 he raised the bar from presenters and public speakers all over the world when he delivered his keynote speech at the Democratic National Convention in Boston. Since that moment which propelled him into the spotlight his speeches
7 Takeaways From Barack Obama’s Latest Speech That Will Make You a Better Presenter Read More »
If you’re an entrepreneur of any kind, you are most likely familiar with the dire statistics associated with building a successful business, most damning among them is 90% of all new startups fail. New companies fail for a multitude of reasons – everything from scaling too quickly, to not understanding the customer and the market,
3 Key Takeaways From Building a Successful Startup Read More »
On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012. This week we released a broad core algorithm update, as
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Our round-up from the inaugural digital event Last week I attended the very first Nottingham Digital Summit, conceived, managed and led by local agency Hallam to champion digital excellence in the city of Nottingham. The event included an interesting mix of inspiration, innovation and insight across a range of digital disciplines, from UX and SEO
Three top takeaways from the 2018 Nottingham Digital Summit Read More »
Here are the 3 biggest takeaways from the conference, and exactly what they mean to us as marketers! Facebook’s F8 was an intense and amazing experience. The amount of development, innovation, and progress shown in just two days is only barely digestible. To ensure myself and my team were not caught up in all the
The 3 takeaways that actually matter…from Facebook F8, 2018 Read More »
We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and where we’re headed. In this article, we’ll give you a concise look at each and the most relevant takeaways from each report, as they pertain
8 Takeaways and Predictions from the Latest Email Marketing Research Read More »
“Technology is outpacing our ability to comprehend what we can do with it.” These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. With so much happening so fast in the realm of tools and strategy, what’s
Top Takeaways From Intelligent Content Conference Read More »
