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No one’s doubting the power of a good customer testimonial. They’re among the most trusted forms of advertising your business can offer; they cost nothing on your part; and customers who write them for you are all the more likely to remain loyal to your business for having done so. Of course, what makes testimonials
Back to school season is a significant time of year, especially for parents of school-age kids, but it has a certain place in everyone’s memory. Chances are, you can still remember how it felt to go back to school with a new backpack and lunch box and new back to school clothes — the truth
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Let me guess… You’re staring at the blank screen. Your brain is fried. You can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished. Stone-dry. You’re not just bored or tired. No, no. This is far
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Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind
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As of 2017, 85% of companies were using influencer marketing, out of which 90% agreed that it’s the most effective form of marketing. This increase in the usage and popularity of influencer marketing has encouraged many people to become influencers. But to become an influencer brand demands a lot of time, effort, and energy. Generally,
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“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.” Across the industry, this latest update
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3 video marketing tools and techniques to help multi-media marketers plan, manage and optimise their video marketing to reach more viewers. 2018 was predicted to be the year of video, having seen a 17% increase in usage in 2017, however, marketers reported a drop in ROI from video marketing in that same year. This prompted me
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There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll
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We live in a day and age where most entrepreneurs assume that you must go into debt if you want to start a business. This idea is deeply entrenched in our DNA as Americans; it doesn’t even occur to us that we could possibly save up the money we need to cash flow a startup
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