Let’s face it: the world of marketing is changing at a breakneck pace. A marketing technique works very well in 2017, but by 2018 an entirely new playbook is in order. One year you’re looking to get your brand involved with celeb influencers the next year you’re focused on micro influencers instead. All of this […]
This Study Uncovers the Marketing and Advertising Techniques of Tomorrow Read More »
By now, you probably know that blogging and creating other types of online content can provide a big boost to your small business marketing strategy. But it takes a lot of planning to actually make content work toward your main business goals. For some helpful insights on stepping up those efforts, check out the tactics
10 Pro Techniques to Improve Your Business Blogging – Small Business Trends Read More »
When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and leave a lasting impression. If that’s your idea of advertising, as a small business, it can be a bit overwhelming. Instead of trying to take
7 Direct Response Marketing Techniques to Drive Action NOW Read More »
Fostering loyal customers can boost your bottom line without spending more on acquisition. Indeed, according to Bain & Co., increasing customer retention by just 5% can boost profits by up to 95%! The question is, how do you keep your current customers happy to keep them retained, turning one-time customers into repeat buyers? In this
5 Marketing Techniques to Boost Ecommerce Retention Read More »
We all want to be more productive at work. Want being the key word. We all want to. It’s just that some days are much harder than others. But there are some things you can do to be increase your productivity at work – starting right now. How to Be More Productive at Work Whether you’re part of a team,
Traditional marketing is getting a facelift. Not the scary kind, where you can’t move your eyebrows anymore — but the kind where you look well-rested and ten years younger, and no one can put their finger on the reason why. Smart organizations recognize the need to change how they spend their time and money to
12 Growth Hacking Techniques You Can Try This Week Read More »
This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites that demonstrate genuine value to
To blog or not to blog? I get this question from our eCommerce clients all the time. Many of them have tried blogging, but are discouraged because “it hasn’t worked for them.” They publish several articles per week or per month and give up when they don’t see the sales coming in right way. One
While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge? Even though the odds were abysmal (about 1 in 9.2 quintillion), more than a million people still got excited to compete. There’s
4 classic marketing techniques reimagined for social media Read More »
With mobile connections reaching the 7 billion mark in 2012, a significant change in mobile app strategies is underway. This explosion in app development has allowed consumers to stay connected and entertained from any location. The average mobile user has their phone within reach at least 16 hours a day. For small businesses to gain
