Technology

For HR, the Key to the Future is Embracing Technology for the Betterment of Humans

“The thing about human resources that I’ve noticed is that I think we are really approaching the time where the end of business as usual is happening and human resources and business follows as a consequence,” noted Gerd Leonhard, Futurist and Author of ‘Technology vs Humanity‘ in a recent talk at the 2018 BeyondHR forum in Amsterdam. […]

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Technology and Communications: Technology adoption strategy

Chart of the day: Technology adoption strategy for enterprise environments worldwide Digital Transformation was the hottest topic of 2017 in the tech world, and the 2017 IDG Role & Influence of the Technology Decision-Maker Survey showed that organizations were doing more than just paying lip service to that concept. An overwhelming 93% of the 752 IT

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Human and Machine Collaboration in the Enterprise — Focus on the Output, Not the Technology

PIRO4D / Pixabay People often ask if the future is humans or machines. From my perspective, it isn’t one or the other. It’s both working together. A person working alone can only accomplish so much. And the same is true of a machine. It’s going to take humans and machines together to get the innovation

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Marketing Technology Trends: Budget, Tech Type, Needs Assessment

In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands and chiefmartec.com. The report was based on data from a survey of 300 marketers who work for firms in a wide range of different industries. Some 48% of respondents say their company’s

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10 Ways Your Small Business Can Use Voice Technology

For the modern small business, voice technology is a great way to streamline processes and boost customer service. However, according to recent statistics from Globant, while 45% of senior employees use voice-activated technology personally, only 31% use the technology at work. Further, only 55% are getting ready to implement these tools into their business operations.

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technology

Cannes Lions is one of my favorite events for marketing and advertising professionals. The French Riviera in June provided the perfect setting for the annual International Festival of Creativity on communication, commerce, data, and design. With senior executives from companies like Johnson & Johnson, Lego, PepsiCo, and Pirelli, we had lively debates on two topics that I

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How Blockchain Technology Is Changing Digital Marketing

Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent technological advancement called Blockchain is set to adjust the way digital marketing occurs across all platforms.

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