Makers of Modern Marketing: Bence Gazdag Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing. This […]
From Direct Mail to Predictive Intelligence: Riding the Technology Wave Read More »
It’s one thing to launch a business, but a different issue to change how a business operates to fit a major shift in the marketplace. That “but” is at the heart of success or failure of a business. Businesses recognize that they are in a customer-centric environment. But what should an operation that is customer-centric
There are a lot of emerging technologies on the market today. And they all seem to have business applications. Unlike in the past, these technologies are available almost right away to small businesses, too. Of course, just because they’re available and accessible, doesn’t necessarily mean they’re beneficial to your small business. Here are some of
Artificial intelligence (AI) application in business has companies big and small excited about the possibilities of this technology. But like all new technologies, it has to be applied properly and with clear strategies if businesses want to fully benefit from AI. By 2025, Tractica forecasts annual worldwide AI software revenue will increase to $89.8 billion.
Six Must-Have Technology Features of AI Solutions Read More »
When Peter Drucker first met IBM’s visionary CEO, Thomas J. Watson, he was somewhat taken aback. “He began talking about something called data processing,” Drucker recalled, “and it made absolutely no sense to me. I took it back and told my editor, and he said that Watson was a nut, and threw the interview away.”
Why Technology Changes Slowly At First… And Then Very Fast Read More »
Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP. The report was based on data from a survey conducted in November 2017 among a nationally representative sample of 1,520 adults in the United States age 50
No digital marketer can deny “content shock”. The volume of content being produced is outpacing the market’s ability to consume it to an insane degree, and consequently, very few companies come close to generating the level of traffic they seek via organic search. The popular social channels are also flooded – no digital marketer can deny
Before establishing PlaySight, CEO Chen Shachar was the Chief Technology Officer at Rontal Applications, a startup in the homeland security market. Today, he is in charge of a visual simulation training system for sports with a specialty in tennis. Shachar had that “lightbulb” moment to pivot to sports when he and current PlaySight CTO Evgeni Khazanov were watching Khazanov’s
How a Tennis-First Technology Platform Expanded to over 20 Sports in 5 Years Read More »
Google has been trying to relieve publisher concerns over its Accelerated Mobile Pages (AMP) technology. On Thursday, the company announced that it wants to make the technology available to the entire web by turning it into an industry standard. By using Google’s AMP, websites load quicker on mobile devices like smartphones and tablets. However, AMP
Google Wants to Bring Fast-Loading AMP Technology to the Entire Web Read More »
Review how link retargeting can help improve your reach and potential site visitors As the new year gets into full swing, ecommerce businesses and entrepreneurs look to find the latest trends in order to keep up with the ever-evolving world of technology, and solve any challenges they as a business might face. One of the
How link retargeting technology is making waves in 2018 Read More »
