It’s been way too long since my last conversation with SugarCRM CEO Larry Augustin for this series. CRM Technology Trends But with artificial intelligence, smart speakers, blockchain and so many technologies capturing our collective attention, I was happy to catch up with Larry to ask him how CRM/customer engagement will be impacted by any or […]
AI’s Hype Cycle Ahead of the Technology, Blockchain is Ready Now Read More »
I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles humans will play when PPC management becomes nearly fully automated and six strategies agencies can take to future-proof their business. In this final post
The technology behind AI in PPC Read More »
It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance
13 Smart Brands Using Technology to Power Their Content Read More »
Technology is key to so much of our success as small business owners. But with technology evolving at a faster pace than ever before, keeping up with the constant changes is becoming more and more difficult, and at the same time ever more vital to your business’s continued success. What technology upgrades are you planning
What Technology Upgrades Is Your Small Business Making This Year? Read More »
Today I want to talk a bit about what it’s like, as a marketer, to be marketing something that’s difficult to market.You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker: “How do I great marketing
Technology isn’t the Problem, We Are. An Essay on Popups. Read More »
My family and I traveled for the Thanksgiving holiday; we visited some of my wife’s family in Charlotte, North Carolina. Charlotte is a great city with much to do, including beautiful outdoor spaces and great restaurants. We even got to see our beloved Providence Bruins play the local Charlotte Checkers hockey team. I’ve also never
Behavior and Technology: An Important Combination Read More »
More than seven out of every ten marketers are trusting just one technology to make sense of all their challenges in 2018. And it just might succeed … if it doesn’t also take their jobs. Or if privacy regulations reduce the amount of data available to power it. Artificial intelligence is set to be the most transformative
7 Out Of 10 CMOs Are Trusting This 1 Technology For Transformative Results In 2018 Read More »
If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let’s assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. In a recent report from Ascend, marketers were surveyed on
Reality Check: Marketing Technology ROI Read More »
As we come upon a new year, marketers everywhere are considering their marketing strategies for 2018, and many are finally thinking about pursuing personalization programs. If you have put off personalizing your customers’ or prospects’ digital experiences thus far, it may have been for any number of reasons: you haven’t felt that your company was
What to Look for in Personalization Technology for 2018 Read More »
There are tons of tech tools out there that can help your small business. But adopting all of that new technology at once can be overwhelming and potentially lead to a loss of productivity. Instead, it can be more beneficial to take small steps. Small Business Trends caught up with Rebekah King, director of marketing
Why Your Small Business Should Adopt New Technology Bit by Bit Read More »
