Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world over around 2013. Marketers love finding shiny new technologies to distract them from their day […]
How Blockchain technology will transform digital marketing Read More »
Earlier today, the Wall Street Journal refurbished some decades-old observations under the title “The 6 Laws of Technology Everyone Should Know.” (Example: “Technology is a very human activity.”) That list, however, lacked some modern Laws of Technology that, IMHO, are far more profound and meaningful. Here they are: Law #1: Big brother is watching, along with 273 of his siblings and an
9 Laws of Technology the Wall Street Journal Missed Read More »
Advertising and messaging on product packaging is a regular practice, but are brands utilizing everything at their disposal to share their unique story and message? While branding a product’s exterior packaging does have guaranteed benefits as a long-established marketing strategy, many companies are beginning to share messaging on liners, inserts and more to take full
Technology as the new frontier Read More »
Account-based marketing (ABM) has a reputation of being more personal, with more manual time spent on each account. But technology can make your ABM efforts more efficient, as today’s animated infographic by Engagio explains. The graphic begins by showing trends in marketing automation: for example, 51% of marketing leaders use artificial intelligence (AI), and 27% plan
Tech and ABM: How Technology Helps Your Account-Based Marketing Read More »
What can we expect from the wearables market in 2018? These are the top wearable statistics to inform your 2018 technology and media innovations strategy The wearable technology market is a hot topic of discussion among many marketers. But it still feels unclear for some brands how they can adapt their marketing strategy to this new trend. According
Wearable Technology statistics and trends 2018 Read More »
When I was a younger one of my most favorite memories were centered on going for drives with my father; and yes gas prices back then weren’t what they are today. What always surprised me about the drives was that some-days they’d last for hours and others they’d be relatively short. As I gazed at
3 Questions to ask around People, Process, and Technology Read More »
Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed companies to gain a competitive advantage over their rivals — generally by virtue of increased awareness which an organization and its workforce gains by using analytics as the basis for decision making. Here is how
Organizational Gains From a Technology Driven Big Data Strategy Read More »
Key decision makers from different gaming affiliates across Europe have gathered this week in Berlin to discuss future opportunities as well as the challenges that the industry faces. There’s no better place to discuss the future of gaming affiliates than in the historic city of Berlin, which is touted to be the melting pot of
SEO and Technology take center stage at Berlin Affiliate Conference Read More »
How many times in the last month have you heard the sentiments, “Well, we’ve always done it this way”? Hopefully zero, but the reality is that all too often we get sucked into the rinse-and-repeat tactics that we’ve used forever. Even if you’re a creature of habit, it’s no excuse to become inflexible in the
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As marketing functions increasingly rely on technology, Scott Brinker, aka “Chief MarTech,” laid out nine reason he believes search marketers are poised for leadership as marketing becomes increasingly technology-dependent in a keynote presentation at SMX East in New York City last week. Search marketers, of course, employ any number of tools and technologies in their
9 reasons why search marketers have been at the cutting edge of marketing technology Read More »
